JPMS™, the leader in professional hair care, proudly announces model and activist Quannah Chasinghorse as the newest Global Ambassador for Paul Mitchell®.
The new JPMS™ Global Ambassador is model and activist Quannah Chasinghorse. When the brand debuts its 2023 “Iconic Campaign”, Quannah will represent bold, fearless trailblazers through global marketing and advertising initiatives across digital, retail, out-of-home, and experiential.
In this way, two icons honor inclusion and self-expression, sharing an uncompromising commitment to authenticity, compassion, and equity. “I am honored to partner with Paul Mitchell and celebrate what it means to be iconic, embodying your boldest self and style. Working with a family-first brand that champions self-expression means a great deal,” says Quannah.
More about Quannah Chasinghorse
As a modern icon, Quannah continues to break barriers. She redefines beauty and champions her heritage through her style. But she also embraces the strength of her voice to advocate for a better future. “Growing up, I struggled with my looks. I didn’t feel beautiful since I didn’t fit standard beauty ideals. When I realized I would never fit the mold, I learned to love myself and embrace my authentic features and heritage. I feel most confident and powerful when representing my heritage and using my voice to stand up for myself, my culture, and my homeland,” says Quannah.
Quannah is a member of the Hän Gwich’in (from Alaska and Canada) and Oglala Lakota (from South Dakota) tribes. She proudly advocates for climate action and the preservation of Indigenous lands. “I grew up seeing my mom work so hard for her people. She taught me that there’s no shame in speaking up,” says Quannah.
A Common Goal
Both Paul Mitchell and Quannahare passionate about community, sustainability, diversity, and inclusion. So the partnership between Paul Mitchell and Quannah to continue the brand’s sustainability initiatives is an obvious one. To further support of Quannah’s mission, Paul Mitchell is partnering with Nia Tero. “Our Earth”, in Esperanto, Nia Tero is a U.S.-based non-profit that works in solidarity with Indigenous peoples worldwide. The charitable partnership will feature both monetary and awareness initiatives throughout the year.
“We are honored to have Quannah as part of the Paul Mitchell family. Her commitment to self-expression and authenticity is inspiring, as is her unwavering determination to honor her heritage and efforts to protect our planet. Quannah is an absolute force and carries herself with such grace. She exemplifies our brand values and reminds us to push boundaries and lead with love, care, and compassion. We couldn’t be more thrilled to have her as a partner,” says Michaeline DeJoria, Chief Executive Officer of John Paul Mitchell Systems.