The Magenta Multiverse by Krisztina Keresztes carefully mixes models of different cultures and ethnicities. These are united under one powerful guideline for 2023 – Viva Magenta, the Pantone Colour of the Year.

An unconventional shade for unconventional times. The Magenta Multiverse by Krisztina Keresztes shows a harmonious dynamic between artificial intelligence and human creativity.
The self-expression of each character perfectly projects balanced tones that evoke and make us travel through the multidimensional world of physical and virtual reality. No matter where we come from, we all hope for a positive future bond between humankind and technology.



Hair, Make-up, Styling and Design: Krisztina Keresztes Photography and Retouching: Adrian Zaharia