The CHIC Collection by CHI Haircare — seven new looks inspired by global destinations — sparks unique ways for hairdressers to express themselves through the vitality of color.
The CHIC Collection by CHI Haircare is the opus of artists collaborating to introduce a new collection of colors created with the LG CHI Color Master Factory. This digital color lab is able to formulate over 30,000 color combinations at the touch of a finger. Farouk Systems, Inc. artists collaborated to introduce an exciting new collection of colors inspired by global destinations. This is the ultimate fusion of hair and technology to create art, and the crown is the canvas.
Color is a voyage
“Color is such a powerful force,” said Mego Ayvazian, Creative Director for Farouk Systems, Inc. “It has the ability to influence mood so what better way to do that with colors inspired by beautiful destinations?”
The CHIC Collection offers a vivid array of tones perfect for various hair types. Drawing inspiration from everywhere, including the coastline of the French Riviera to the tropical rainforest of Brazil, the assortment of looks brings striking bursts of color into each hairstyle.
“The CHIC Collection was created using first to market LG CHI Color Master Factory technology to enhance creativity, collaboration, and out-of-the-box thinking,” said Patrick Kalle, Global Artistic Director for Farouk Systems, Inc.
- HAIR: Mego Ayvazian, Patrick Kalle, Wesley Palmer, Joshua Bernard, Sarah Harris & Assistance from Lorena Garcia
- MAKEUP ARTISTS: Jannette Marin & Ashley Reyna
- PHOTOS: Mohammed Ghanayem