Danish e-bike brand MATE. makes charity Haircuts4Homeless the star of its 2022 Christmas campaign.
Haircuts4Homeless (H4H) has been the focus of Danish company MATE’s 2022 Christmas campaign. Volunteer Barber Tom Forde from Manifesto features in the short, poignant campaign film as one of the Haircuts4Homeless team who volunteers their time to commute to areas where the homeless live to interact with the community and give a much-needed self-esteem boost of a fresh cut.
View the film here
MATE. has donated four e-bikes to Haircuts4Homeless to empower the good deeds of its barbers to reach further. Simon Jones-Mortenseen, Creative Director of MATE said: “It takes a lot to go into areas where the homeless live and to approach them. They can be dealing with having a difficult day or having mental health issues, so it is impressive to see how the team at H4H connects and puts people at ease. It warms our heart to know that our bikes will help to bring joy and spread the cheer.”
Founder of Haircuts4Homeless Stewart Roberts MBE added: “I have been blown away by MATE’s integrity. It has been a pleasure working with them from the very beginning. It’s been joyous to help them with their campaign which highlights the work that we do. The donation will be very welcome for our team of volunteers, who strive to support the charities ever-growing needs. Thankyou.”
Film credit: DONNA Media