31 January 2023

Free Salon Software – Too Good to be True?

When we hear that a product or service is free, our reaction is often to assume it’s too good to be true. Estetica looked into what ‘Free’ really means when it comes to the Fresha salon software, and our findings deliver some really positive and exciting news for salon owners and managers! 

Salon Software

Would you offer a hair service for free in your salon? You’ll probably say “of course not – I need to make money and cover my costs” and you’d be right. In businesses such as hair & beauty salons and barbershops (and magazines like Estetica for that matter!), that’s how it works. We provide a quality product or service, then the customer pays a fair and appropriate price. We’ve therefore been intrigued to learn more about the hugely successful subscription-free salon software and booking system offered by Fresha. The reason for our interest is down to Fresha’s obvious point of difference when compared to other salon booking services: ‘Fresha is free . 

Fresha has grown to be the world’s leading software; with over 80,000 salons, spas and barbershops using the system. And Fresha is getting stronger every day, with over 120 new features and upgrades released this year alone. But how can they be growing and make money if they are free? We’ve done the leg work for you and had a good look into this. Let’s get down to the facts:

IS FRESHA ACTUALLY FREE?

Yes, it is definitely free, as well as being quick, easy and reliable. The free Fresha software does absolutely everything needed to run a successful salon business. It includes a calendar for appointment scheduling, payment processing and reports and customer relationship management. Unlike with some other software providers, there are no restrictions on the number of services, staff members or locations that can be included. On top of that, the customer-facing app is excellent, as well as incredibly easy and fun to use. Just download it onto your smartphone and have a quick look for yourself. 

SO, IF FRESHA IS FREE, HOW CAN THEY BE MAKING ANY MONEY? 

Fresha is so much more than an all-in-one salon software. It’s also a valuable tool to promote your business and get new clients, and a seamless platform for receiving customer payments. This is where optional ‘paid’ features come in. Any of the paid features can be turned on and turned off at any time and are designed to support you in growing your business. These include automated client messaging and marketing via email or SMS; that drive increased revenue and superior customer experience.

Fresha also makes money by providing seamless client payment processing. Salon owners can simplify their operations by using Fresha software to manage their bookings, as well as to process card payments at some of the lowest rates on the market. This also means that the client experience is effortless, from booking all the way through to payment. Fresha’s confirm with card feature also means that no-shows are a thing of the past.

Salons using Fresha have the option to list on their customer-facing marketplace, where new customers are able to discover your salon via intuitive search. When a new client books and pays through the marketplace, Fresha receives a new client fee – this is ONLY for a brand new client and ONLY for their very first booking with you.

THIS ALL SOUNDS GREAT, BUT WHAT ARE PEOPLE ACTUALLY SAYING ABOUT FRESHA? 

Click on this video link to discover what London salon owner, Stuart Ross, has to say about Fresha:

CLICK HERE discover more about Fresha

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