4 February 2023

New Tinta Color from Keune Haircosmetics

Available from February 2023, Keune Haircosmetics proudly presents the new Tinta Color. It has more sustainable packaging, brand new colours, as well as improved performance.

Amongst other sustainability goals, Keune Haircosmetics aims to use 100% recyclable, re-usable and/or refillable packaging by 2028. That’s why the new Tinta Color range:

  • 100%1  recycled aluminum, decreasing the use of virgin aluminum by 82 tons per year2
  • Has black tube caps made of PCR plastic, saving on 8 tons2 of virgin plastic per year
  • Enables for up to 71 tons2 plastic to potentially be sorted and also recycled3, thanks to the new Developer packaging

The updated Tinta Color range also consists of 10 additional colours, including a new range: Shade Shifters. With providing these 3 new base-free mixers, hair stylists can create up to 650 custom colours. 

The complete range contains all vegan formulas with a nourishing complex and color protection complex, delivering the best hair colouring results.

And the results don’t lie. The company’s clients experience rich colours and intense vibrancy with up to 100% grey coverage, superior shine and conditioning, and a healthy and nourished look.

Tinta Color 2023 is a huge step forward for the company, the hair stylist, their clients – and the planet. Keune Haircosmetics will continue to improve and innovate while maintaining the high level of performance needed by hair stylists to create colours like no other.

1 Of which ≥95% post consumer recycled aluminium

2 Based on 2021 sales quantities

If a local recycling infrastructure is present

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