18 July 2024

The Creation of an Icon -Dry Texturizing Spray by Oribe

Introducing Dry Texturizing Spray Limited Edition by Oribe. The cult classic launches its best-seller with an inspired packaging design. 

Dry Texturizing Spray

Oribe Hair Care is excited to announce a limited-edition release of its best-selling Dry Texturizing Spray with retro-modern packaging featuring an illustration of co-founder and legendary hairstylist Oribe Canales. Created in collaboration with the New York painter Alvaro, a longtime collaborator of Canales whose glamorous, 50s pinup-style drawings of supermodels brought him fame beginning in the 1990s, the unique packaging is a love letter to the brand’s heritage. The playful wink both pays homage to Canales and speaks to the brand’s roots and its dedication to the art of hairdressing. 

Dry Texturizing Spray
Dry Texturizing Spray Limited Edition by Oribe

Oribe Canales was instrumental in its creation. The renowned editorial stylist and salon owner designed it as his dream alternative to dry shampoo. It absorbs oil and product buildup but at the time left a dull residue. Dry Texturizing Spray instantly transforms the hair, making it look not only fresh and revitalized, but layering in sexy texture with shine for effortless style. Quickly it became a cult favourite — both among top hairstylists and beauty-obsessed consumers. It launched a new category within hair care. imitated but never duplicated. It has been one of the brand’s most popular products since its 2010 debut. 

“Dry Texturizing Spray was designed by Oribe Canales with a specific need in mind: To deliver texture and volume with shine,” said Daniel Kaner, Oribe Co-Founder and President. “When it was introduced in 2010, there was nothing like it on the market. The limited-edition design encapsulates Oribe Canales’s personality. He was glamorous and a true artist, with an intense personal style that I think of as ‘rough luxury’ — think Savile Row suits with full sleeve tattoos. We’re excited to honor Oribe through this limited-edition design.” 

Dry Texturizing Spray: The Product

Bigger, better, full-on glamorous hair. This invisible dry hair spray builds in incredible volume and sexy texture. Patented polymers absorb oil at the roots, leaving you with just-styled hair for days (and nights!).  Dry Texturizing Spray is so unique, it has been one of the brand’s top-selling products for over a decade. 

Now available HERE and at Oribe salons and retailers.


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