9 December 2023

 Next Color GenHAIRation – New Closing Date!

There’s still time to enter the ALFAPARF Milano Professional Next Color GenHAIRation competition in the UK. The deadline is now 31 March 2023. The UK final will take place in May 2023 and the Global final is slated for October 2023. 


If you are passionate about hair colour and have ever dreamt of having your own colour shade, Next Color GenHAIRation by ALFAPARF Milano Professional is the competition for you. 

Entering is easy – all you have to do is get creative! Mix your favourite shades to create a brand-new colour and bring it to life on a weft of hair. Then submit your weft and colour recipe to be in with a chance. Local judges will select six finalists to take part in a local competition final. There, they will display their artistic talent with a wearable and contemporary creation. This will bring out the best of their new colour mix on a model. One stylist, along with the same model, will go on to represent the UK at the Global Final in October 2023. 

Find out more and register to enter HERE. 

The winner of the global competition will live a once-in-a-lifetime experience. There will be lots of ALFAPARF Milano prizes that celebrate the endless bond between beauty and colour, including: 

  • Official production of the winning shade – become part of ALFAPARF Milano Professional’s history and bring your colour to salons across the world 
  • Participation in the 2023 Collection – experience the full VIP package which includes backstage passes, and an exclusive opportunity to learn the best tricks in the book. You’ll find out how a collection is made and be the first to enjoy the newest style and colour creations! 
  • Visibility on the brand’s socials – bring your talent under the spotlight…it’s time to let it shine! 
  • Receive and ALFAPARF Milano Professional plaque 


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