13 April 2024

Senses Collection by Alfaparf Milano Professional

ALFAPARF Milano Professional, in collaboration with Global Creative Director Rudy Mostarda, introduce the 2022/2023 SENSES Collection, featuring the new Evolution of the color³ Suedes family of six elegant and refined shades. 

Senses Collection

The SENSES collection by ALFAPARF Milano Professional celebrates the return to experiencing all our senses after living through a time of a global absence of human contact. “The collection gets its inspiration from human connection. The revival of all of those gestures that make us human and complete,” says Rudy Mostarda. “It represents the new balance, we need to go back touching, feeling, and seeing. We want to translate this all into one word: living.” 

The name of the new colour family – Suede – reflects the sensory and tactile nature of the colour palette. It presents six looks – Serenity, Emotion, Nature, Substance, Elements and Skin. “The message is that we must totally move forward now. We must a difference by bringing positivity, inclusion and optimism through beauty,” believes Rudy Mostarda. 

The SUEDES shade family, which is designed to match and enhance any type of skin tone, is: 

10.05 Lightest Soft Mahogany Blonde 

9.45 Very Light Copper Mahogany Blonde 

8.05 Light Soft Mahogany Blonde 

7.51 Medium Mahogany Ash Blonde 

6.15 Dark Ash Mahogany Blonde 

5.75 Light Matte Mahogany Brown 

To bring the SENSES Collection and new Evolution of the color³ Suedes palette to life in-salon, Global Creative Director Rudy Mostarda has created four step-by-steps for stylists and colourists to emulate themselves. 

“One of this collection’s main features is the double-nature of the campaign,” states Rudy Mostarda. “One part represents the ALFAPARF Milano Professional brand with campaign images, and the other is addressed to hairdressers with the step-by-steps that will help them bring these looks to the streets of their cities.” 

About Xpert Professional 

Founded in 1997 by Managing Director David Donnellan, Xpert Professional is the leading distributor of professional hair and beauty cosmetics in Ireland. Initially partnering with Italian luxury salon-exclusive professional hair brand ALFAPARF Milano Professional, Xpert Professional’s winning formula has meant ALFAPARF Milano Professional is Ireland’s number one professional haircare brand. Now 25 years later, Xpert Professional represents 20+ brands including Olaplex, Joico, R+Co, Moroccanoil, DIBI Milano, NAK Hair and KEMON.

Education at the heart of the business. The brand has the largest technical team in the country. It offers complimentary education with over 400 courses per year, many held at the state-of-the-art training centre, ACCADEMIA, in Dublin. In 2020 Xpert Professional co-founded Digital Salon, a digital media company providing salons with the latest salon software, web and eCommerce design, and many forms of modern digital marketing tools. In 2021 Xpert Professional entered the UK introducing ALFAPARF Milano, DIBI Milano, R+Co and NAK Hair to the market. 


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