“In the Harajuku Collection, we found inspiration from the Japanese Harajuku style, an area of Japan that stands out for its street fashion. There, freedom to dress and to be what one wants. This area has become a point where the most transgressive fashion converges. It is also where alternative fashion trends are born.”
“For the hair in the Harajuku Collection, we have highlighted the colour, bright tones and crazy cuts adorned with a thousand things. Anything goes! It is a proposal in which we wanted to talk about the freedom of the individual, without following the imposed norms. When all’s said and done, Harajuku style is that – mixing different trends, which, although they do not have much relationship with each other, serve to express ourselves as we want regardless of the opinion of others.” Rut Navarro.