18 July 2024

Sustainable Hair Heroes by KMS

VIN + OMI’s show for SS23 at London Fashion Week has the theme OPINIONS. The 23 key looks were exclusively created by KMS with sustainability in mind. VIN + OMI and KMS are proudly celebrating their ongoing sustainable partnership. They are working together to help salons become more sustainable as a business, for their clients and the planet. 3 Sustainable Hair Heroes products emerged as favourites!

The sustainability visionaries share their Top 3 KMS Sustainable Hair Heroes. These are products to strengthen your consciousness without sacrificing performance or individual style.

“To complement our 70 designs this year, the hair focused on sustainability and current economic challenges This season, we used fewer products on the hair and no heat styling tools at all, all made possible by our favourite sustainable haircare heroes from KMS The KMS Conscious Style Multi Benefit Spray was the hero product in the show to create looks that are easily achievable at home”. VIN + OMI.

Sustainable Hair Heroes
Sustainable Hair Heroes


To start, treat your hair and look after the environment with the KMS Solid Shampoos. These are available in Moist Repair, Hair Remedy and Add Volume – a must have first step at the VIN + OMI show to prep the hair. Free from sulphates, silicone, and drying alcohol, the solid formula gets its fuel from botanical blends. Each tackles specific haircare concerns, with Moist Repair replenishing moisture and repairing damage. Head Remedy doubles up as a body wash and is perfect for sensitive scalps. Add Volume, meanwhile, gives lift and fullness to hair. The versatility of solid shampoos, and the fact they contain a minimum percentage of water, means they are a must have product for VIN + OMI.

Sustainable Hair Heroes


Next, VIN + OMI’s favourite product from the SS 23 show is the KMS Conscious Style Multi Benefit Spray. This provides lightweight hold, hydration, elasticity and heat protection. This miracle, multi benefit spray can be applied to towel dried hair. It aids with styling or to finish previously styled hair as a finishing spray, enhancing manageability and offering weightless hold, whilst also containing 79 natural ingredients.

Sustainable Hair Heroes


CONSCIOUS STYLE is all about using less to achieve more. KMS Conscious Style Cleansing Mist, a powerhouse cleanser, is your final step. Apply to refresh and hydrate your hair on those days when you’d like to skip a wash and save water. Containing 96.8% ingredients of natural origins, the spray absorbs oils, removes styling residues and environmental pollutants. It also neutralises odours and provides an all around refresh without the need to wash your hair. As fans of reducing the use of heated tools, VIN + OMI agree that this product offers a great alternative to washing and styling your hair every day.



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