Andrew Smith is a hairdresser, educator, salon owner and internationally recognised colourist, holding the title of Global Ambassador for z.one concepts. Andrew talks about the benefits of keeping colour vibrant.
Known for his love of colour techniques, products and his incredibly high level of skill, Andrew Smith has learned from some of the industries most loved names, building a strong and ongoing colour career within the wider hairdressing industry, both through education and creating award winning collections and looks. As a business owner, clients and finances are two of his top priorities, and here Andrew shares his top tips on keeping colour vibrant and profits high throughout the business year.
Promote and Push Treatments
When a client visits the salon they are here to be treated, relaxed and enjoy some well deserved self care. With our business like many, we are seeing our colour services hit a percentage of 75-80%, an incredible segment of business and one we should really push on as much as possible. During the client appointment don’t be shy, share your knowledge and show you are the professional. Highlight the importance of add on services such as a glossing or conditioning treatment and explain the thought process and the science behind this. Share how this will positively impact the client and you will be surprised how many take you up on this offer. Don’t be too sales heavy, promote this in a professional and subtle way.
As simple as it sounds, this is something that many stylists and salon teams tend to leave until the very last minute, putting the sales at the ends resulting in no uptake from the client. One of the best ways to promote and push retail is to use this as a talking point during your appointment with the client, leaving the products on their shelf of the styling station, once used to allow them the chance to look at this on their own and have extra time to think about it. This has seen a rise in retail sales for us, as clients are actively seeing the products in action and how they work with the hair. Share with them the colour care regime used in the salon and the styling products too, this will only encourage them!
Encourage Top Up Appointments & Mini Colour Services
The financial impact on clients due to the rising cost of living has been incredibly difficult, with many clients spacing out their appointments even more than ever in a bid to reduce their outgoings. Instead, promote your mini colour services such as t-line highlights, root touch ups and colour glossing treatments. All of these enhance the colour and condition of the hair, whilst having less of an impact on the clients finances.