It’s now more than ever! Indulging in a sea of happiness. Laughing with all your heart. Feeling free. That irrepressible feeling of lightness and exuberance captures the mood of the new ICD Mondial Collection entitled Euphoria. The Spring/Summer 2023 season is full of optimism and confidence.
Fashion is a powerful way to show attitude. Intercoiffure Mondial’s hair fashion trends for 2023 want to celebrate life and face the future with optimism – even though and precisely because the world is in turmoil, war is ongoing and economic hardships are having an existential impact on people. Euphoria looks were developed and styled by the international hair artists of the Mondial Fashion Team 2023, photographed by Intercoiffure member Rob Peetoom, and staged in the style of “the world’s leading hairdressers” – casual, chic and confident.
The makers of the Euphoria collection chose the title deliberately. They are convinced that “we alone must determine our actions, our thoughts. If we subordinate everything to the aspirations of an aggressor, then we give him even more power over us. We started preparing the collection in November 2021, and then 24 February happened… We are sure that the world needs positive feelings. The hair salon can be a place for light-heartedness. Our clients come to us in their free time. Our job is to create special experiences for them. With our Euphoria collection, we want to signpost new beginnings and joie de vivre,” says Markus Herrmann, the Intercoiffure Mondial Vice President in charge of Fashion, about the philosophy behind the collection.