11 December 2023

Eufora: Two Key Sales Role Assignments

Eufora announced new roles for two key sales team members from within the organization: Matt Pestorius and Niq Ellis.

Eufora proudly announced new roles for Matt Pestorius and Niq Ellis. Both have been promoted from within the organization as two key sales team members. Now they will be putting their well-honed brand building skills to work on strengthening Eufora in strategic markets.

Industry savvy and extensive experience

Matt Pestorius is now the Director of Sales for the West Coast Division. Matt boasts a proven track record as leader for team development and sales champion for category growth at Kerastase, Oribe and Dermalogica. Now he will bring exceptional vision, experience and industry savvy to his new role at Eufora. Matt will be leading the Eufora Salon Services Team in aggressive goal achievement, sales growth and heightened brand recognition. Matt will also continue to support the Paramount organization, guiding their success through his coaching role with members of the team. Matt’s commitment to excellence makes him a driving force for the continued success of Eufora.

A goal-oriented leader

Niq Ellis will take on the role of Director of Sales, Central Division. During his Eufora tenure Niq has proven both his leadership and sales skills with a razor-sharp focus on goal achievement. Going forward, Niq will oversee the growth and development of the Eufora brand at Salon Service Group, Cool Beauty Consulting, Fuse Republic and Angelo’s Development Group. As the Director of Sales, Central Division, Niq will also lead and mentor two Eufora Regional Managers in the territory. Moreover, he will be ensuring continued success across all divisional roles and continued support for Eufora core values, vision and mission.

These two promotions from within the organization demonstrate Eufora’s commitment to their mission to stand by hairdressers and salon owners worldwide and maintain the company’s policy of beauty without compromise. Congratulations to Matt and Niq, and also to Eufora for having such great resources!


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