23 February 2024

British M Wins Prestigious 2022 Allure Best of Beauty Award

British M’s innovative new Flex Gentle Brush has won a prestigious 2022 Allure Best of Beauty Award in
the competitive hairbrush category.

The innovative Flex Gentle Brush by British M nabbed the 2022 Allure Best of Beauty Award in the competitive hairbrush category.

This distinction is one of the most influential in the beauty industry. Only products that “exceeded expectations” this year and are the most effective and innovative are eligible to win. Indeed, authoritative and knowledgeable editors test thousands of products over several months before making a decision.

The flexible gliding wet and dry brush features a breakthrough moving maze-shaped design.This makes brushing extra gentle, ventilated to speed hair drying, and detangles all textures.

According to the patent, it allows wider and deeper airflow during drying, and works faster and easier. It gently and flexibly follows the natural curves of the head. Stylists can easily create a wide range of hairstyles from sleek and smooth to voluminous.

The non-slip handle allows for better control and effortless styling. Made of pliable rubber and special nylon bristles with epoxy ball-tips, the brush quickly detangles wet hair and knots. In ths way it also helps to prevent pulling or breakage.

We are very proud and delighted to accept this highly coveted award from the respected editors at Allure”, said Heekyung Kim, the founder and CEO of British M. “Our team is dedicated to quality in every hair product we introduce. We are especially happy to be acknowledged with this iconic honor.

British M products are sustainable, recyclable, gender-neutral, and animal cruelty free.



Please enter your comment!
Please enter your name here

Subscribe to our Newsletter

Subscribe to Estetica's official newsletter and receive all the latest news and information from the world of hairdressing - no charge, spam free!