For the coming season, Goldwell has 2 @Elumenated colour services to inspire you and your clients. We are delighted to present their Color Morphing Service and Shadowing Service.
Bring the power of Elumenation colour services and in-salon treatments to your salon and discover extraordinary colour brilliance and shine this Winter!
COLOR MORPHING SERVICE
Goldwell’s Color Morphing Service creates iridescent, holographic effects in hair colour that changes and moves with the light. It’s created with Topchic and @Pure Pigments and the effect comes from mixing equal parts of 2 or more @Pure Pigments shades together. The Topchic shade remains the same, as oxidative color sits in the cortex; whereas @Pure Pigments creates an iridescent layer on the outside.
Color morphing with @Pure Pigments is an easy and quick addition to your colour formula to give your client a new colour story, with no extra service time. It will give your client an eye-catching result that dances in the light. “@Pure Pigments is Goldwell’s most customisable form of Elumenation. When selecting your @Pure Pigments shades, remember opposites attract. For example, Pure Violet and Pure Yellow in a brunette will have their own time to shine in the light.” Alex Collins, Goldwell’s EMEA Education Development Manager.
SHADOWING COLOR SERVICE
The Shadowing Service adds areas of depth and dimension in a natural way. It’s an easy and subtle way to change your client’s colour, without the fuss. This look is created with Elumen, our purest form of Elumenation with the strongest @Elumenated results in the Goldwell portfolio. It’s an ammonia and oxidant-free powerful colour that refills damaged areas within the hair fibre. Truly unique! With Goldwell’s Shadowing Service, you are adding depth at the root and a level lighter at the ends. You need to stay two levels difference from the root to the ends. For example, a level 10 on the ends and a level 8 on the roots. This creates a natural look and helps to diffuse the client’s regrowth. “I love Elumen! When deciding your shadowing service color placement, always follow the client’s natural parting. Remember to blend is your friend, merge your colour products together to create that seamless look.” Alex Collins, Goldwell’s EMEA Education Development Manager.
Offering an in-salon treatment is another easy way to trade-up a client’s service this Winter. Make your service extraordinary by treating your client to a Dualsenses Intensive Conditioning Serum. These in-salon treatments are great for enlarging your service portfolio and demonstrating your expertise to your client.
The change in climate from Summer to Winter can cause stress on the hair. Dualsenses Intensive Conditioning Serums are quick and easy, taking less than 5 minutes in-salon. You can give your client an instant result, that they can’t get at home; as well as it being a great conversation starter to talking to your client about at-home care and festive gifts.
Goldwell offer’s 7 Dualsenses Intensive Conditioning Serums for clients to choose from. A favourite is the Color service. It’s the perfect finish of every colour service, instantly locking colour and amplifying luminosity. It helps to keep salon colour vibrant for up to 22 hair washes, a must-have for all colour clients.
¹ Based on shine measurement: TC 6N in combination with @PP Yellow, Orange, Red and Violet compared to TC 6N at max, recommended usage amount.
² Based on Chroma measurements TC + @PP (Yellow, Red, Orange, Violet) vs TC + standard mix shades at max recommended usage amount
³ Average value of TC + @PP vs TC + standard mix shades at max, recommended usage amount
Please visit the Goldwell website for information: www.goldwell.com