The International award-winning hair salon Trevor Sorbie has announced the release of their latest Chroma Collection. Created by newly appointment Creative Director, Giuseppe Stelitano, this is the first collection in over a decade from the brand that focuses on colour at the forefront, rather than styling.
At Trevor Sorbie we are, and always have been, unapologetically bold, powerful, fierce and unique. These images in the Chroma Collection are a blank canvas that is brought to life with colour. The collection focuses on a palette of four distinctive colours – Fuchsia Pink, Goji Berry Red, Fluorescent Green and Flame Orange, and uses either Pulp Riot or the new Dia Boosters from L’Oréal Professionnel.
Love, joy, community, energy and freedom
Giuseppe explains: “For me, the Chroma collection is a representation of love, joy, community, energy and freedom. It is not just a display of different hair colours, but it’s a narrative that transcends this. It’s a celebration of diversity, power and individuality that each look symbolises. It’s a space to be oneself and I think that it’s this uniqueness and departure from the subtle and ordinary that creates life, art and beauty.”
The images take a different direction from the previous releases of the last few years, whilst still having a distinctive Trevor Sorbie edge and style. Which Trevor as Brand Ambassador, explains: “This collection led by Giuseppe is both equally beautiful and conceptual. The use of wigs, fabric and other mediums to create each look is inspiring and really thinks outside the box. It starts a brand new conversation of ‘what is beauty’ and breaks the taboos of the industry – it almost takes me back to the 70s and 80s of experimentation! There really is a mood for everyone with these images.”
Creative Direction and Photography: @giuseppebstelitano Hair: @trevorsorbieartisticteam @tizidima @giuseppebstelitano @ryforsythe @nathanwalkercolour Hair assistant: @mollymariemcilhatton @_rj.hair @francesco_merico_ Make up: @laurenwebstr Styling: @rubinamarchiori Retouching: @annalisakarina Casting: @bodylondon_