9 June 2023

Procare Campaign Launched by Darrel Starkey

With an ever-evolving career and a passion for all things hair, Darrel Starkey of Taylor’s Hair Studio is launching the very first Procare Campaign for the brand in October 2022.

Procare Campaign

Darrel Starkey is known for his love of the craft, his continual desire to create and transform. With a wealth of knowledge built up throughout his career, he will be launching the Procare campaign next month. It’s a first for both parties.

Having launched in 2001, Procare has grown to become the leading manufacturer of hair foils, dispensing systems and alternative colour placement products in the UK and Europe and are currently the number 1 foil brand within the UK. The team leads the way throughout the hairdressing industry working closely with their partners to continually provide products that go above and beyond at all times.

A welcome partnership

The collaboration between Darrel and the brand is a welcome partnership. Darrel has used the brand continuously throughout his career and one that he truly believes in. The campaign will consist of 4 beautiful model images and a variety of step by step imagery. It complements the authenticity, the values and the work of both the brand and Darrel.

Ahead of the launch Darrel said, “I am over the moon to be launching this campaign with Procare. It is a huge moment for me but also for the brand, which I have supported for so many years. The Procare team and brand as a whole are fantastic. They continuously push the boundaries of their products. This allows us as stylists to create and transform our clients at ease and with complete efficiency. I cannot wait to share this with everyone.”

“We wanted to convey a message to our Procare Pro’s that captures the true essence of Procare and what we are all about. We want to show stylists that we are there to support them and the freedom they have to create and inspire. Everyone at Procare wants stylists to enjoy what they do and ultimately create using the best professional tools available. For us, a campaign collaborating with Darrel is the perfect way to do this. Darrel shares our vision and passion for hairdressing,” Toby Watts Internal BDM and Brand Ambassador.

The campaign titled ‘The Originals’ will launch in October 2022.

The images got inspiration from the idea of real salon hair. The images showcase and pay testament to the way stylists work and use the products on the salon floor.


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