On Monday 5th September, Zen Hair hosted their first UK Brand Ambassador event at the Radisson Hotel in Birmingham city centre.
12 of their regional Brand Ambassadors from as far afield as Cornwall to Aberdeen attended. This informal gathering was for the Zen Hair team to discuss new brand and product developments. They also got valuable brand feedback from key salon clients, who are using the Zen products every day.
Managing Director of Zen Johnny Yip said: “These brand ambassadors are key clients of Zen but unlike normal industry brand ambassadors, we do not impose brand exclusivity on them which helps us evaluate Zen’s standing in their businesses. As a result, we get unbiased feedback on the quality of our brand, products and the service we offer our clients. I was very happy to hear this continues to be excellent.”
Social Media Activity
The selection of Brand Ambassadors is based on the volume of product they purchase. Also for their their high levels of social media activity. Johnny added: “These Ambassadors are extremely active on social media giving their audiences insights to their creativity with extensions. We want to support them as much as possible by continuing to provide the best extension products available in the UK.”
The delegates were invited for a meet-and-greet meal on Sunday evening before spending a full day at the event on Monday. They were joined by Zen’s Head of Training Simon Stainton who offered further training advice along with multi-award winning Zen extension stylist Bozena Sarek and session stylist Stacie WJ who offered insights, styling tips and advice.
Zen also created an RND activity with a ‘Dragon’s Den’ theme. The delegates got into teams and received a box of miscellaneous hair samples, prototypes, fringes, ponytails, volumisers, toppers and clip hair. The delegates had 30 mins to come up with something interesting and innovative in the way they attached and utilised these samples and then pitched it to the “Zen Dragons” comprising of Simon, Bozena and Stacie.
Johnny said: “The Dragons Den was a lot of fun but the creativity on show was astounding. Watching these stylists in full creative mode is quite amazing to watch.”
Discover more at: www.zenhair.co