Earlier this month Denman CEO Kevin McNamee attended the FIA World Rally Championship in Finland to present the Toyota team with their very own bespoke brush.
When Denman CEO Kevin McNamee attended the FIA World Rally Championship in Finland to present the Toyota team with their very own bespoke brush, it heralded a new era of innovation. Indeed, this unique brush design was fully wrapped using specialised High-Definition Micro Fusion technology.
First of all, this brand-new technology from Denman is obviously energy efficient and environmentally friendly. Moreover, it delivers a premium, textured finish by infusing the print into the body and handle of the brush with recyclable films and water-based inks. For this reason, the new Deluxe range from Denman will feature designs using this new technology.
Indeed, this ubbivatuve High-Definition Micro Fusion technology opens up a world of possibilities for salon branding and retail. They can add a lively splash of color to the salon design. They would also make excellent promotional gadgets for a wide variety of professional, cultural and sporting events.
“Denman is committed to continually developing new products and supporting creativity. Demand from the market led our team to look for new techniques in brush decoration. Our customers, hairdressers, barbers and beauty professionals have high expectations in terms of design and appearance. Using specialised High-Definition Micro Fusion technology, this new process incorporates full-wrap designs to offer a premium, textured finish. Investing in this new machinery allows us to react quickly to the creative wishes of the market and offer innovative personalisation on demand,” says Denman CEO Kevin McNamee.