Alterna, a pioneer in alternative beauty and luxury haircare, announces the launch of its newest transformational self-care innovation: Renewing Scalp Care.
This clinically tested collection offers next-level scalp care that brings Alterna’s heritage to the ever-increasing scalp care market. Renewing Scalp Care is debuting with three vegan formulas. These feature transformative textures and captivating scents that elevate the user experience. From routine scalp care to rewarding and relaxing self-care rituals.
Scalp Moisture Complex
At the heart of each formula is Alterna’s exclusive Scalp Moisture Complex. It is designed from a skincare perspective to provide a premium care experience. It leaves the scalp feeling refreshed and moisturised. Building on that foundation, the collection reflects Alterna’s focus on select ingredients that support exceptional results. Formula highlights include sweet almond oil, white charcoal, sea salt, peppermint, tea tree oil, and hemp seed oil.
“Today, consumers are washing their hair less and are over-relying on products like dry shampoo,” says Suzanne Dawson Global General Manager, Alterna Haircare. “This can create excess build up, dryness, irritation, and poor overall scalp health. Alterna has deep heritage in bringing skincare solutions to haircare, so scalp care is a natural fit for our expertise. We created Renewing Scalp Care to give consumers the scalp care treatments they crave with massage techniques and the Alterna sensorial experience that transforms a chore into a luxurious, rewarding ritual.
“This collection is indulgently effective, and infused with two signature aromas: Hemptation (Chamomile & Bergamot with Notes of Orange, Sandalwood, Vanilla, Fig, Coconut & Cedarwood) and Invigorating Tea Tree (Mint & Bergamot with added Notes of Amber, White Tea, Sandalwood and Neroli Petals), helping enliven your senses.”
The Scrub-to-Foam gently cleanses and exfoliates, leaving the scalp feeling calm, soothed and hydrated.
Hemp Leave-On Treatment
The Hemp Leave-On Treatment nourishes and moisturises the scalp while leaving it feeling calm and soothed.
Peppermint Leave-On Treatment
The Peppermint Leave-On Treatment leaves the scalp feeling moisturised with a unique invigorating aroma.
For more information on Alterna and the Renewing Scalp Care collection, visit www.alternahaircare.com