16 August 2022

Sam Villa joins Unite as One

Sam Villa has joined Unite as One, a collective of professional associations supporting the beauty and wellness community.

Sam Villa, Co-Founder/Chief Creative Officer of Sam Villa and Global Artistic Ambassador for Redken, and an avid believer in #ArtistsSupportingArtists and #BrandsSupportingBrands, deems the evolution of the beauty industry dependent upon unity and Unite as One is the first group to initiate a strategic plan among major beauty and wellness associations.

“This industry is very special to me. Sure, there are some guidelines and protocol in place, but it’s not enough. I joined Unite as One to help create positive change and promote beauty as a top career choice,” says Villa. “It’s been very rewarding, and I want to give back by helping to highlight its benefits to attract others to this amazing community.

Sam Villa

There are four main areas of concentration, each fueled by a think tank committee. Villa will serve on the Cultural Intelligence Committee.

  1. Next Generation Talent – Refine systems and communication to promote how viable the industry is.
  2. Perception – Modernize certain aspects and regulate some, ie., licensing, DOE regulations, access to support and loans, consumer safety, etc.
  3. Communication – Create a unified voice on COVID recovery information, tactics, tools, resources, as well as advance research and data collection.
  4. Cultural Intelligence – Create a formal commitment to supporting diversity, equality and inclusion.

Unite as One is a collective supporting the beauty and wellness community, spearheaded by Beauty Changes Lives,” explains Lauren Conway, Executive Director for Beauty Changes Lives. “We’re very excited to create a positive movement that will benefit the industry.

Participating associations include: American Association of Cosmetology Schools (AACS), American Association for Esthetics (AAE), Associated Bodywork and Massage Professionals (ABMP), Associated Hair Professionals (AHP), Associated Nail Professionals (ANP), Associated Skin Care Professionals (ASCP), Beauty Changes Lives (BCL), CIDESCO USA, Cosmetologists Chicago (CCA), Intercoiffure America Canada (ICA), International Nail Technicians Association (INTA), International SalonSpa Business Network (ISBN), International Spa Association (ISPA), Pro Nails Association (PNA), Professional Beauty Association (PBA), and Professional Beauty Federation of California (PBFC).

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