22 May 2024

Gina Bianca, New RUSK Color Director

RUSK announces well-known educator Gina Bianca as New Color Director in continuous effort to better the Hair Industry.

Beauty Quest Group®-owned hair brand RUSK® announces the expansion of its education team with the addition of Gina Bianca in the role of the brand’s Director of RUSK Color. Alongside Global Artistic Director Matt Swinney, Bianca will assist the brand with their continued focus of providing hair professionals with education, business building techniques and ongoing introductions to new innovations. 

Bianca boasts an impressive 13 years of experience in the industry, having spent time in the business as an employee, independent artist, salon owner (employees and booth renters) and as an educator traveling the country to share her insights widely. A 3-time Behind The Chair Award nominee and team member, Bianca’s expertise includes mastery across all color techniques, including color corrections; and she currently owns and operates a fully staffed 30 chair booth rental salon located in Connecticut, The Network Salon.

A well-known educator, Bianca has built a 7-figure salon and education business independently and is passionate about inspiring colleagues to grow professionally and personally. Through her experience, in which she transitioned from beauty school to working at a salon and eventually becoming a mentor to her own salon employees, Bianca found a passion for education, highlighting this aspect as the best part of her job. 

Today, it seems everybody is an educator; however, I believe that the educator experience I have simply cannot be bought or fast tracked. It came from a decade of experience in salon ownership, training my assistants from beauty school to six figures, learning how to run a business by trying new things, failing, taking risks, and, of course, working on thousands of guests behind the chair,” says Bianca. “My passion for education comes from sharing my experience, strength and hope to everyone in the industry. I strive to stay connected to my students by understanding where they are coming from and offering teachings that are based on what I’ve done, not what I read in a book somewhere.”

RUSK continues to place an increased focus on aiding the professional community in achieving long term success. The brand provides top quality, moderately priced products, with their ever-growing team of educators to help provide the knowledge stylists and colorists need to further their careers. In this partnership, RUSK and Bianca will work to elevate the beauty industry and provide lasting success for stylists everywhere.  

Of the partnership, Bianca states, “When I was connected with the RUSK team, I knew we were a perfect match. I enjoy and look to work with mentors, friends and colleagues who share the same goal of elevating the industry, and I can confidently say that the RUSK team and I are cut from the same cloth. RUSK sees the value in myself and my expertise, and I’m looking forward to helping guide the brand to serve stylists and salon owners to advance their businesses and themselves as a whole.

“I’m beyond excited to have Gina join the RUSK family as her creativity, authenticity and energy are sure to contribute to our mission of elevating the industry in multiple ways,” states RUSK Global Creative Director Matt Swinney. “It feels like Gina and I have been working together for years. We just click, and when you click with your partner, the ability to deliver useful, quality content is endless. I look forward to our continued collaboration with Gina’s new role at the brand.”  

One of Bianca’s goals in joining the team is to make RUSK the #1 hair color brand used by professionals. Her collaboration with the RUSK team will yield a multitude of resources, including a free online educational library, introductory kits based on specialties for new users, and showcasing salon friendly techniques, ranging from root retouch techniques to maintenance overall.

Each member of our RUSK team brings unique talent and expertise to the table,” says Chief Marketing Office Mary Burns. “Gina has a unique ability to inspire stylists, not only through her color techniques, but how she effectively teaches and motivates other stylists to improve their practice across their personal skill set and overall business acumen. As talented as she is inspirational, we’re incredibly proud to have Gina join the RUSK team.” 

Also to come from the brand is the launch of the digital learning destination, The Backroom. This new platform helps professionals by providing the tools to help them design their own success, personally and professionally. The Backroom, and the brand’s social channels, will feature Bianca’s work with the brand, along with many more resources the professional artistry community is sure to value.



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