OLAPLEX is the brand that singlehandedly created the bond building hair category. It is excited to launch No.4C Bond Maintenance Clarifying Shampoo.
No.4C Bond Maintenance Clarifying Shampoo ™ is a weekly deep cleansing shampoo. It is formulated with a broad-spectrum clarifying system to remove impurities that weigh down hair and cause damage without stripping hair. Meanwhile, OLAPLEX‘s bond building technology maintains strong hair bonds. The result is purified hair that looks and feels healthier. It also receives reparative treatments more effectively for an optimised hair repair routine that repairs, strengthens and protects.
Ongoing use of styling products paired with hair’s natural oils and natural minerals from water can lead to buildup, which makes hair look heavy, weighed down and greasy. OLAPLEX No.4C Bond Maintenance Clarifying Shampoo removes more than just hard water minerals, buildup and oil, pulling a wider array of impurities out of the hair including heavy metals, chlorine and pollutants for brilliantly clean, soft, shiny hair with vibrant clarity that is non-stripping and non-drying.
An elevated clarifying experience
“The addition of a clarifying shampoo is a natural progression for OLAPLEX and we took clarifying one step further with the launch of this shampoo,” said JuE Wong, Chief Executive Office of OLAPLEX. “No.4C Bond Maintenance Clarifying Shampoo is an elevated clarifying experience, gently removing everything you don’t want in your hair, like product buildup and pollutants, while our patented OLAPLEX bond building technology repairs and strengthens hair.”
Since its founding, OLAPLEX has been proud to be non-toxic, cruelty-free, and vegan. OLAPLEX is free of over 50 questionable ingredients, among others. OLAPLEX is proud of its continued commitment to reduce their secondary packaging and not add to their carbon footprint.
100% free of suphates, phthalates, parabens, or gluten. Silicone-free. Vegan. Colour-safe.
OLAPLEX humble beginnings started in a California garage, and since 2014, the brand quickly became a global sensation, paving the way for a completely new category of haircare called “bond-building.” Today, OLAPLEX is one of the largest independent hair care brands in the world with over 100 worldwide patents. Its exclusive scientifically proven multi-patented technology restores damaged and compromised hair by repairing it from the inside out. Simply put, this first-of-its-kind ingredient works two-fold to protect the hair from damage. It also simultaneously also being able to re-link the disulfide bonds back together. For all hair types, it provides immediate results to repair the 5 types of damage. These include chemical services, heat styling, mechanical damage, environmental damage as well as lifestyle or physiological changes.