Estetica has interviewed Fresha Founder and CEO, William Zeqiri, and Co-founder and Chief of Product, Nick Miller, to discover more about the #1 booking software that is taking our industry by storm.
What is Fresha? Please give our readers a brief overview.
Founder and CEO, WILLIAM ZEQIRI: “Fresha is the world’s #1 and only subscription free booking software for beauty and wellness. It is trusted by millions worldwide. Top-rated independently by Capterra, our advanced suite of tools gives businesses unmissable opportunities to attract, convert and retain your clients.”
Co-Founder and Chief of Product, NICK MILLER: “Fresha helps over 320,000 businesses and professionals put their salons, barbershops and spas in the spotlight. There are bookings of more than 500 million appointments through Fresha every year, in over 120 countries.”
What’s your winning formula?
WILLIAM: Fresha’s all-in-one platform combines intuitive salon management, payment processing and a client marketplace. It replaces any collection of standalone tools. Our subscription-free pricing model has no contract – you only pay for what you use.
NICK: We know how hard it is to own a business, and we think managing it shouldn’t be. Our clean and simple user experience means anyone can use it, and your clients will love it too.
How does your booking software help businesses get new customers?
WILLIAM: Businesses using our marketplace app gain 26% more clients on average. With Fresha, your business is ranked higher on Google Search and Maps. It offers people a chance to book directly from the page. You can also add Book Now buttons on your Instagram and Facebook pages for seamless booking.
NICK: Low occupancy rates are a key challenge in the industry. However, Fresha’s smart tech can increase client retention by 12%. We know 41% of online bookings take place outside business hours, as staying open online 24/7 gives clients the flexibility to book at their convenience.
Tell us more about Fresha’s features helping businesses with managing and marketing their salons.
WILLIAM: Our partners get an incredible 392% return on investment when using our marketing campaigns. You can set up automated birthday offers and messages designed to turn newcomers into regulars and win back disengaged clients. When you share an offer to a targeted group, our blast messaging options quickly fill in any gaps in your calendar.
NICK: And whether you’re tracking sales or monitoring your stock levels, Fresha’s live reports will help you understand how well your business and team are performing. With all this info at your fingertips, we’ll help you achieve your goals!
How do the optional paid features work?
NICK: Most features on Fresha are 100% free to use for everyone, with no monthly subscription. In November 2021, we decided to no longer apply a fee for returning clients from the marketplace, or for any bookings via social pages or Google. We only charge our partners in three instances: a one-off fee for new clients we bring you through the marketplace, our competitive payment processing fees and blast email and text fees. These features are completely optional and you can opt-out any time.
What are the benefits of Fresha’s integrated payment features?
NICK: We offer a brilliant payment experience which combines cashless in-app payment options with financial protection by securely capturing client card details on file. Our partners enjoy 89% fewer no-shows this way. Many payment systems have hidden monthly rental costs. At Fresha, we’ve kept things simple and only charge a small fee per transaction.
WILLIAM: Not only can you save money, but you can also generate extra income through cancellation fees and online tips. By managing your transactions alongside your calendar, you’ll reduce your admin and spend more time focusing on what matters – your clients.
Explain how your newly introduced deposits feature is proving to be so important for salons.
NICK: Businesses can collect pre-paid deposits to avoid no-shows and late cancellations. This feature adds an extra layer of security to online bookings, as clients won’t be able to book unless a payment is made first. Fresha deposits are fully customisable and you are in full control. If you only want to charge a deposit for certain services, or only for first-time clients, you can.
WILLIAM: Fresha releases deposit funds to your bank straight away. Getting a part payment before the appointment increases your cash flow, and when clients pay a deposit, our research shows they spend 20% more on the day.
How do you sell products with the Fresha Store?
NICK: You can boost your revenue by creating your own professionally designed shop to sell your products online in minutes. We’ve made that process super simple so you can take orders online and manage your inventory in one place.
What do you have in store for the rest of 2022?
NICK: We’ve released over 45 updates to our software in the last two months alone, including Google calendar syncing and replying to client reviews to build loyalty. We’re only just getting started.
WILLIAM: As for what’s next, expect more payment and deposit options, customisable promotions and a state-of-the-art staff roster, plus some really exciting stuff we can’t mention yet – you’ll just have to wait and see!
Join Fresha for free at www.fresha.com/for-business