26 February 2024

Meraki Collection by Sevda Durukan

Meraki is the latest collection from Joico creative artist and Joico european design team member, Sevda Durukan.

Meraki shows the wide breath of Sevda Durukan’s skills and techniques. She works skilfully on hair of all textures and lengths. Showing the strength of her work, the collection knows no bounds. It features short textured hair, expressive colours and long hair. These allow Sevda to create textures and colors that add a new dimension to even the longest hair.

Meraki means to do something with soul, creativity, and love, to put something of yourself in your work. That is exactly what Sevda has done with this inspirational collection. Sevda is passionate about her work and her creative photographic work has also brought her plaudits from all around the globe. With Meraki, Sevda is pushing the boundaries of the art of hairdressing to depict strength and power.

Each look takes on a different stance, and the clothes styling is integral to each look adding a boldness to the collection. These looks aren’t for the faint hearted – they are for strong women, proud of their individuality and Sevda has used their hair to accentuate their uniqueness and originality. Larger than life shapes flow like a glistening copper mane. The classic bob gains individuality with beautiful pink tone as well as soft waves. The texture of Afro hair creates a beautiful anti-head shape – it’s the juxtaposition of light and dark, soft, and intense.

Hair: Sevda Durukan Photographer: Giel Domen & Kenneth Vandevelde Styling: Julia Muller MUA: Yvonne Nussdorfer Products: Joico


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