Revlon Professional held the first Front Row Summit in Madrid on May 15th and 16th. The exclusive hairdresser event welcomed over 1,500 of its global key accounts. It offered a mix of inspiration, creativity, innovation and trends.
With many renowned hairdressing names taking to the stage, it was a chance for key opinion leaders to share their expertise with the audience in a technological event where the attendees were at the centre of the interaction. The event host was Miguel Garcia, VP Global Creative. It started with presentations of Macrotrends an interesting approach to consumer, hairdressing, makeup and lifestyle trends for the coming 2023. Then, an expert panel which reflected on the challenges of hairdressing today.
For Revlon Professional hairstylists are at the core of its activities. At the Front Row Summit this commitment reached the next level, co-creating the ‘Colour of the Year’ 2023. This happened live with its community of hair stylists during the event. The trend reveal will happen over the coming year.
The 1,500-plus professionals at the event had the opportunity to attend the exclusive global premiere of the new Revlonissimo Colorsmetique. This is the innovative permanent hair colour range by Revlon Professional. Its dual approach that combines science and also beauty. Mario Aragon, SVP Global Marketing and Ingrid Kadlecova, Global Education Manager were responsible for presenting this revolutionary innovation.
Following the institutional message given by Charles Waters, President of Revlon for Europe, Middle East and Africa, underlined the importance of the professional business of the company, inspiration took the stage Mark Leeson and Manuel Mon, both Revlon Professional Brand Global Ambassadors each presented their vision of future fashion and hair.
Mina El Hammani, actress and Curly Global Ambassador of Revlon Professional and the brand image of RE/START Curls by Revlon Professional®, also took the Front Row Summit stage to give a message of empowerment to the entire profession.
This unforgettable weekend ended with the 4th International Hairdressing Awards. Revlon Professional® sponsor of these awards since they began, shares the mission of these awards in recognising the talent, art and creativity of hair professionals.
Matt Horder, Commercial Director UK & Ireland for Revlon Professional® Professional Brands commented: “The whole weekend felt like a celebration of the best that hairdressing has to offer. To see so many talented names in one place, sharing their knowledge and demonstrating such inspiration was utterly memorable.”