24 June 2024

Ammon Carver: Cali-Curl Artistic Director

Cali-Curl, Inc. announces Ammon Carver as Cali-Curl’s Artistic Director, bringing is creative visual and artistic direction to the new brand.

Cali-Curl, Inc. is pleased to announce Ammon Carver as Cali-Curl’s Artistic Director. Ammon will be heading up the overall creative visual and artistic direction for this new and innovative brand. Indeed, when launching an innovative breakthrough brand, finding a hair artist with whom you can share vision is of the utmost importance. And founder and CEO Kevin Hoye succeeded in recruiting one of the best in the business.

Ammon’s creativity and outstanding knowledge of hairdressing and finishing work is unmatchable. He elevates creative design skills and style at the highest level and is inspiring to so many,” said Kevin Hoye, CEO of Cali-Curl. “More than that, Ammon represents Cali-Curl from the heart. He is truly a part of our team and our culture, and we couldn’t be happier to have him represent Cali-Curl,” added Hoye.

Carver is also eager to make a splash in his new role. “Kevin Hoye and Callie Thomas’ story is so inspiring to me; it’s the best brand story I’ve ever heard. Kevin created Cali-Curl because people would stop them on the street asking how to get Callie’s naturally wavy hair. It’s so beautiful,” said Carver. “Kevin is a leader who is different. He is leading a dedicated team who are committed, passionate, and at the top of their game,” added Carver. “I am wholeheartedly aligned with his vision to serve the stylist community and with greater purpose. Not just for our clients and the health of their hair, but for all of us who work behind the chair. Together we are changing lives through the power of beauty.

The ultimate partnership

Ammon Carver is one of the best-known artists in the hair and beauty industry. He has refined his sense of aesthetics over the years, working with passion on his portfolio of flawless looks. His hard work and oustanding creativity have earned him seven nominations and awards for Master Hairstylist of the Year & Salon Team of the Year by the prestigious North American Hairstyling Awards (NAHA).

Ammon has served as Creative Director for several organizations and traveled the world as a key spokesperson. His amazing charisma enables him to connect with hairdressers and consumers alike in print, online, and broadcast campaigns. He has already directed various teams working on imagery and creative content, brand and artistic development. Furthermore, he also organises training and platform work.

As Artistic Director, Ammon’s will be creating all Cali-Curl photos, shoots and campaigns to be used in marketing, sales and education. Within his wide reach of experience and good fellowship, Ammon represents Cali-Curl among industry associations, within the platform artist community and with influencers across the board.

Instead, the Cali-Curl Beach Wave System is a professional salon texture service, built and developed with innovative patented waving tools and liquid technology. The breakthrough waving formulations offer superior multifaceted bond builder that produces incredible shine and condition allowing clients to style and finish hair with the latest fashion looks.
This patented system is perfect for stylists who want to turn a healthy profit with easy to use tools and quicker processing times, with no unpleasant odor. Moreover, clients who desire a range of lived-in texture, from beachy to ribbon curled waves can rely on a broad range of Cali-Curl home care products for their everyday use.


Please enter your comment!
Please enter your name here

Subscribe to our Newsletter

Subscribe to Estetica's official newsletter and receive all the latest news and information from the world of hairdressing - no charge, spam free!