Great Lengths UK has teamed up with four inspirational women for its latest campaign, Voices.
Following on from the brand’s global project of the same name, Voices is a celebration of the unique achievements of a diverse and remarkable group of women. The campaign aimed to provide a platform for their accomplishments; also to empower other women to have the confidence to make their voices heard and reveal their true selves.
Great Lengths understands that confidence comes in many forms. The brand has long held a commitment to helping women feel positive about their appearance. It does this by creating the highest quality hair extensions that allow hairdressers to achieve mood-altering transformations.
As part of the Voices project, each muse paired up with two Great Lengths Masters. They created a look designed to bring out her individuality, showcase her spirit and give her a renewed confidence beyond measure. The women were encouraged to share their stories. This included the challenges they have faced, in the hope of empowering and inspiring others.
Meet the Voices
Grainne Gallanagh, Nurse, styled by Maria Vaughn, Urban Angels, Limerick and Nicky Marcar, Salon Ten, Shropshire
My Voice is for Changing Perceptions
Grainne works as a nurse. She uses her voice to change perceptions of strong, successful women and ‘the idea that only one thing defines us.’
Stephanie Jayne Hill, Cancer Research Scientist an PHD Research Candidate, styled by Vicky Demetriou, Larry King, London and James Henderson, M Hair, Nottingham
My Voice is for Representation in Science Technology Engineering and Mathematics and for accessible education
Scientist Stephanie wants to change representation in STEM. She wants to ensure we break down the barriers as well as eradicate the stigma associated with women working in these industries.
Leila Thomas is CEO and founder, Urban Synergy. Her style is by Imran Chowdhray, Michael John Salon & MediSpa and Christina Reilly, Christina Reilly Hair Make-up & Beauty, Glasgow
My Voice is for Youth Empowerment
Leila is the founder of Urban Synergy. This is a charity working to build an equitable world for young people, regardless of background. She wants to change the aspirations of young people by illuminating all the career pathways available to them.
Siobhan Hannah Murphy, Interior Designer and Stylist, styled by Kirby Blyth, Hair by Kirby Blythe, Scunthorpe and Jennifer Swain, Swain Hairdressing, Whitehaven
My Voice is for Body Confidence
Siobhan wants everyone to be proud of who they are and also have the confidence to truly express themselves. She strives to change the unwritten rules which stop women being who they want to be and says ‘if you love it, just go for it.’
Great Lengths Masters
The Great Lengths Masters are the ultimate experts in their field – the best of the best. Only the most skilled, knowledgeable and also experienced Great Lengths extensionists will achieve this level of expertise. To become a Master, technicians must also have an active involvement in the Little Princess Trust (the charity which makes wigs from extensions donated through Great Lengths salons and stylists) and a commitment to working with the brand to develop their identity.