22 May 2024

Cali-Curl: the Industry’s Most Dynamic and Innovative Launch

Cali-Curl Beach Wave System and Cali-Curl Styling & Care is a breakthrough salon service brand founded by Kevin Hoye, Cali-Curl CEO

The revolutionary new Cali-Curl Beach Wave Service is a new professional salon texture service. The system relies on innovative and patented waving tools and liquid technology that achieves beautiful beach waves, volume and lasting results. Cali-Curl, Inc. is a breakthrough salon service brand founded by Kevin Hoye, Cali-Curl CEO, a leader and inventor with creativity, integrity and drive.

What makes this service so unique is that only takes 45-65-minutes. Even more importantly, this professional salon service treatment creates a look that lasts 3-6 months. Salon professionals rely on using never before seen tools to obtain never before seen results. This innovative combination of liquids is effective on most hair types: from color processed to highly resistant, to achieve healthy, long-lasting waves with one single formula. Also, thanks to revolutionary patent pending technology, the Cali-Curl Beach Wave service has no unpleasant odor. The hairdresser shampoos and conditions the hair during the service. This makes it a very unique compared to traditional texture services of the past.

A Journey of Beautiful Waves, Inspired by Callie

The story of Cali-Curl started several years ago. A random stranger stopped Callie and I on the street and asked us, ‘How can my wife have hair like yours?’,” said Kevin Hoye, CEO of Cali-Curl. “What started off as a quest to create the perfect shape to match Callie’s hair turned into a full-time journey into creating a patented professional service. Today this service has emerged into being so much more than a soft beachy wave pattern. We set out to do what they told us was impossible. At the time, there wasn’t a solution on the market, nor was the technology. So we created it,” added Hoye.

How it works

The Cali-Curl service calls for the use of the brand’s exclusive Beach Wave System, Rings (in sizes
Small, Medium, Medium+ and Large) and Foam Diffuser Rings.

It sounds simple because it is! Getting this look is easy for clients and stylists alike and utilizes minimal to no heat when styling for mood or occasion. Healthier, voluminous and deep conditioned hair is the result of the
Cali-Curl service. Additional at-home care products for styling and to keep the spectacular results looking salon fresh are also easy to use. Many of these include active levels of the same patented bond therapeutics involved in the professional service.

And for more demanding clients, Cali-Curl products are not tested on animals and are free of parabens, sulfates (SLS & SLES), phthalates, formaldehyde, and formaldehyde releasing agents. Indeed, all products are North American and European compliant on our ingredients and our fragrances.

A Wave of Opportunity is Here

Cali-Curl changes the lives of the consumers and beauty professionals who perform those services,” said Ammon Carver, Cali-Curl Global Artistic Director. “Time effective, profitable, and the added value of a shampoo and condition after a texture service is a game changer in our industry.”

Cali-Curl has met, overcome and improved on all the challenges of permanent wave technology with breakthrough patented formulas. “If you are going to be a true innovator, do what’s hard and think differently,” said Kevin Hoye. Finally, a creative opportunity that far exceeds the capabilities of traditional texturing methods. Salon professionals worldwide can finally enjoy unmatched expediency and profitability.


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