27 March 2023

ALTERNA Wins Breakthrough Number of Awards

It has been a stellar month and start to 2022 as luxury haircare brand, ALTERNA wins awards in 15 haircare categories, with its Caviar Anti-Aging and also My Hair. My Canvas. product ranges.

Alterna Wins

ALTERNA wins these prizes in four highly regarded consumer awards: Marie Claire Awards, Hair Awards, Hip and Healthy Awards as well as The Beauty Shortlist Awards.

The awards recognise the best in beauty and hair products available to consumers, as well as the Hip and Healthy Awards determining the ultimate winners in the world of clean and natural beauty.

To enter each of the awards, ALTERNA provided information on why their products are unique and special, and sent samples for the award judges to test and provide honest, objective and expert feedback before being announced as winners in the following categories:

The Winners


Winner Best Volumising Conditioner – Caviar Anti-Aging Multiplying Volume Conditioner

Winner Best Volumising Shampoo – Caviar Anti-Aging Multiplying Volume Shampoo

Highly Commended Best Colour Conditioner – Caviar Anti-Aging Infinite Color Hold Conditioner

Highly Commended Best Hairspray – My Hair. My Canvas. City Slay Shielding Hairspray


Best Shampoo and Conditioner for Daily Use – My Hair. My Canvas. Me Time Everyday Shampoo and Conditioner

Best Shampoo and Conditioner for Volumising – Caviar Anti-Aging Multiplying Volume Shampoo and Conditioner

Best Dry Shampoo – My Hair. My Canvas. Another Day Dry Shampoo


Best Styling Secret – My Hair. My Canvas. Another Day Dry Shampoo


Best Hair Product – My Hair. My Canvas. New Beginnings Exfoliating Cleanser

Best Dry Shampoo – My Hair. My Canvas. Another Day Dry Shampoo

Editor’s Choice Beauty Winners – Caviar Anti-Aging Smoothing Anti-Frizz Dry Oil Mist, Caviar Anti-Aging Moisture Intensive Ceramide Shots, Caviar Anti-Aging Replenishing Moisture CC Cream, My Hair. My Canvas. Me Time Everyday Conditioner and also My Hair. My Canvas. Cool Hydrations Nourishing Masque

Ground-breaking formulations

The validation and recognition for these products bring testimony to the ground-breaking formulations that are free from additives and chemicals and are also created to be pure, proven and professional. In 2022, ALTERNA celebrates its 25th anniversary, and since inception has been recognised as a trailblazer in the world of luxury haircare and styling. As these awards illustrate, ALTERNA continues to stand for innovative products inspired by skincare science as well as providing transformative results after just one use. 

To receive the news that ALTERNA has received this amount of accolades in just one month is truly incredible but also not surprising! The products are unique, like no others I have ever worked with, performing not only exceptionally for me in the salon on my clients, but also backstage at Fashion Weeks. I’m so proud to be part of the ALTERNA team and can’t wait to see what the rest of the year holds for the brand and its innovative products!” Joana Neves, Editorial Director at ALTERNA.


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