25 April 2024

Introducing KCTexture by Keratin Complex

Keratin Complex® revolutionizes the treatment category again with the launch of KCTexture – Curl Enhancing Keratin System.

Keratin Complex revolutionized the salon industry and quickly became the leader in the smoothing category with their award-winning Natural Keratin Smoothing Treatment. Keratin Complex has done it again with their newest innovative keratin treatment specifically for those with curls and textured hair launching this May!

KCTexture Curl Enhancing Keratin Syste is the ultimate curly keratin treatment that requires NO HEAT! KCTexture is designed to enhance and define curly, kinky, and coily hair types, while restoring essential moisture to hair. You see, smoothing doesn’t mean straight hair. It means healthy, strong, controlled, shiny, beautiful, frizz-free hair for every hair type and texture!

Why stylists and their clients will love KCTexture:

  • It’s all about the curls! Now curly clients can experience the powerful benefits of Signature Keratin with no heat required!
  • It is powered by a proprietary blend of Signature Keratin, oils, butters, and amino acids
  • It is super-hydrating treatment that nourishes and protects every curl type
  • Requires NO HEAT and preserves all curl patterns
  • Adds softness and shine
  • Same-day style with zero downtime
  • Delivers stronger, healthier hair
  • Cumulative results
  • Results last up to 3 months

KCTexture offers stylists the unique ability to customize and choose between natural styling techniques to enhance all curl patterns to achieve desired results. Depending on the curl level, these styling techniques include:

  • 2a–2c: Scrunching technique
  • 3a–3c: Finger wrap technique
  • 4a–4c: Shingling technique
  • 3a–4c: Twist-out technique

As an added benefit, clients go home after their treatment with the all-new KCTexture Intense Hydrating Masque (MSRP: $26 / Salon Cost: $13), the final step in the service protocol and an essential aftercare designed to maintain the longevity and effectiveness of the treatment.

We are so delighted about the global launch of KCTexture. We designed this treatment specifically for the textured market to ensure that all curls could experience the powerful benefits of our proprietary Signature Keratin without adding heat to the hair,” commented Zoe Hyams, SVP of Marketing and Public Relations, Keratin Complex.

Our mission is to be the go-to brand for stylists and salons; providing them with a treatment and service option for every hair type and desired result. We know that every hair type and texture have different needs— the addition of KCTexture enhances our portfolio of customizable treatments and will help stylists grow their business by providing a keratin treatment solution for every single client that sits in their chair.”

Adrienne Velazquez, Keratin Complex Brand Ambassador added “I am blown away by the results of KCTexture. My curly clients have often shied away from treatments due to the heat involved. KCTexture allows me to deliver stronger, healthier hair results to all of my curly clients and enhance their natural curls without any heat. It’s a quick, easy service that is giving the client what they need, while also providing my stylists ways to maximize their business. I’ve made a six-figure income thanks to Keratin Complex Smoothing Treatments and KCTexture is going to take that to the next level.

For more information, please visit www.KeratinComplex.com


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