Kao Salon Division launches Green Mirror a sustainability online game helping salons to become more environmentally friendly.
Energy consumption, waste and other emissions; these are the things that all industries must pay attention to if humankind is to successfully tackle climate change. Addressing the issue in its sector, Kao Salon Division has opted for a highly innovative approach: Green Mirror. This is an online game specifically developed to educate salons on how to successfully address sustainability issues in their salon. The edutainment game is designed in the successful escape room gaming format. It will be available for Salons across the UK as of April.
What energy consumption do hair straighteners, dryers, hair masters as well as other typical equipment have? How to save hair colour through exact application? These and other questions need answering in the course of the game. The answers will then also help hairdressers and salon owners to make ecologically friendly choices for their salon work.
Like in a fairytale, Green Mirror comes to life in the playing area, a digital hairdressing salon. It accompanies the players throughout – sometimes as a game leader, sometimes as a tipster, sometimes as a whimsical commentator.
Environmentally friendly choices for salons
“Educating as well as supporting salons to make environmentally friendly choices for their salons is one of the key pillars of our ESG commitment”, explains Dr. Elmar Mussenbrock, global Director Sustainability at Kao Salon Division. “Instead of sharing information in classic ways such as brochures and static content on websites, we decided for a highly modern, interactive digital format that offers not only a deeper learning experience but also a lot of fun.”
The “Green Mirror” is a novelty in Kao Salon Division´s education offering as well as in the salon industry. From April 2022, the virtual salon with the “Green Mirror” will invite teams of two to five players to enter, play and learn.