Social media was an inexhaustible source of inspiration for the Addicted Collection by Landry Agres. It’s a starting point for technical skills and creativity. It’s also motivational and inspires learning, which continues to fuel the passion for hairdressing.
“With the Addicted Collection, as with all creative work, we first looked for ideas, then we chose a goal, and finally, we put it into practice. We thought about how to best perform each task. That is the part of the process during which you learn the most; new ideas can arise and you can generate even more motivation. Product knowledge and a good application of it is also fundamental.
“On the day of the session, the hairdresser has to concentrate at the same time as managing his emotions. This helps make each concept a reality and turns problems into opportunities. It’s necessary to move out of the the comfort zone, expend one’s creative horizons and be the best you can be. This way you can let new ideas evolve and emerge.
“The Addicted Collection offers masculine, modern and accessible looks for different types of men. It plays with textures, lengths and different personalities. A very marked style, but with a commercial touch and a combination of various classic hairdressing and barber techniques. There are more natural and soft haircuts and others much more marked and aggressive. A job done to satisfy the hairdresser himself, but which also aspires and excites the public.” Landry Agres for Milk San Sebastián
Hair: Landry Agres for Milk San Sebastián Hair Assistant and Make-up: Laia Tost Photography and Retouching: Esteban Roca Styling: Juan Camilo