Haringtons, a ten-salon group in the South of England, has launched a community initiative called Haringtons Helps. It aims to raise the spirits of local people. At the same time it supports its salons to build connections and knowledge of their local patch.
Whether it’s a thank you to the leader of a community group doing vital work, recognition of a volunteer that’s gone the extra mile or a little pick me up hair cut for someone who has lost their job, Haringtons Helps gives individuals and groups the chance to experience Haringtons’ luxury Cut and Finish service completely free of charge.
The programme works by asking for nominations, through Harington’s social media and local PR. Then, each salon shares the appointments that are available, and nominees are booked in on a first come, first served basis. Nominees are also added to a waiting list and the reception team lets them know when an appointment becomes available. It is a rolling scheme that welcomes deserving community members into the salon, week in and week out.
Nikki Neale, Head of Brand and Marketing explains how Haringtons Helps gives back to communities. At the same time it builds local bonds to strengthen business reputation and brand awareness. She said: “As a business it is so important that we give back to the communities that support our salons. However, we also recognise the benefit a programme like Haringtons Helps can bring to our business.
“We were clear from the start that Haringtons Helps wouldn’t be a token gesture. What’s different about this initiative is that it is ongoing and available every week at all our salons. Because of this, communities see us a genuine and committed. We are able to build trust and loyalty, enhancing our brand reputation.”
Making real connections with the people
Haringtons Helps supports salon teams to make real connections with the people, charities, and organisations in their local area, cementing Haringtons as part of the community.
Amy, a nurse at Winchester Hospital received nomination from her mum for her tireless work throughout the pandemic. Angela, on the other hand, was nominated by Winchester Magazine as someone who always goes above and beyond for everyone. She works in the learning and education department in a prison in Winchester. Other nominees include, British Heart Foundation volunteers, carers, care home workers, homeless shelter staff, residents from Winchester Beacon Night Shelter and hospice staff.
“As hairdressers, our salon staff know that it feels good to make someone feel good. The programme serves to add a new layer of fulfilment,” continues Nikki. “We appreciate that Haringtons Helps is a useful vehicle to build our brand without the hard sell. Beyond that and more importantly, we feel incredibly humble as a result of the people we have met, the organisations we have worked with and the stories we hear. We are so grateful to the communities that support our salons; we are glad that we can give something back.”
Click here to find out more about Haringtons Helps.