27 March 2023

Short Edgy Bob with Joana Neves at Alterna Europe

As a member of the International Fashion Hair team, Joana Neves, also Editorial Director at ALTERNA Europe, has provided us with a step by step on one of her favourite looks from the recent Spring/Summer haute couture Fashion Week shows in Paris this February – the Short Edgy Bob.

In this video, Joana Neves Editorial Director at ALTERNA Europe, shares with us how to achieve a Short Edgy Bob. This style adds texture and an effortless finish to the hair whilst working to accentuate facial features including the cheekbones for a captivating catwalk inspired look.

Short Edgy Bob
Short Edgy Bob by Joana Neves at Alterna Europe

WATCH THE VIDEO HERE: https://vimeo.com/690581487

Joana Neves


Spray Caviar Anti-Aging Multiplying Volume Styling Mist onto wet hair before blow-drying to boost volume and fullness at the root.

Massage a Caviar Anti-Aging Moisture Intensive Ceramide Shot into damp hair before blow-drying to help improve manageability.

Twist sections of hair when blow-drying and work heat into the roots to encourage volume.

Once dry, spray the hair with Caviar Anti-Aging Professional Styling Perfect Texture Spray to add vital texture to the hair; also to protect the hair from damage before the use of heated styling tools.

Take another Caviar Anti-Aging Moisture Intensive Ceramide Shot and massage the product through the hair to reduce frizz and add shine.

To finish, lightly curl sections of the hair with a heated curling tong for extra volume and body.


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