1 June 2023

Beauty Tycoon Huda Kattan Invests in Fresha

We can reveal how international beauty tycoon Huda Kattan has had the vision to invest in Fresha, the world leading booking platform for hair, beauty and wellness businesses.

Beauty Tycoon Huda Kattan

It’s the world’s No.1 and fastest growing subscription-free salon software for hair, barbering, beauty, spa and wellness. Fresha’s exponential growth is increasing through a series of capital investments as well as the development of leading-edge technology. It is also seeing the introduction of innovative features tailored to the needs of the beauty industry and consumers.

Fresha and Huda Kattan – a powerful partnership in the global beauty industry

60,000 partners and 200,000 professionals in 120 countries are now managing their businesses with Fresha. Over 450 million appointments have already been processed. Fresha has now revealed how it joined forces with Huda Kattan; she is founder of self-made cosmetics empire Huda Beauty as well as chairwoman of HB Investments, to create one of the most powerful partnerships in the global beauty industry.

Huda is one of the world’s most successful beauty entrepreneurs. She has built a multi-billion-dollar cosmetics brand by sharing her passion for beauty on Instagram; there, she has amassed a fanbase of over 50M loyal followers. Recognising the huge potential for Fresha as salons and spas increasingly move their businesses online, Huda commented: “I’ve witnessed the positive impact Fresha has for both hair and beauty entrepreneurs first-hand. The company is a force for good in the rapidly expanding community of beauty professionals around the world. By making top business software accessible without any subscription fees, Fresha lets professionals focus on what they do best – offering great experiences for their customers.” 

Fresha website and app – driving business growth

Consumers are using the Fresha website and app to discover hair, beauty as well as wellness businesses in their area. Tens of millions of appointments are being booked and paid for online every month. Fresha is an end-to-end software solution for businesses and consumers. It is driving growth for its partners by providing their clients with a seamless online booking and payment experience. It also and attracts new clients via Fresha Marketplace. Now, Fresha is also providing an intuitive e-commerce solution for its partners, as well as a positive online shopping experience for consumers with the launch of Fresha Store.

Fresha Founder and CEO William Zeqiri says: “There are plenty of exciting opportunities for Fresha to work in close partnership with Huda Kattan and her team, particularly in the e-commerce space. The beauty industry is on the verge of a major transition to online, and we are leading the way with free software for salons, barbershops and spas around the world. Our online bookings and automated marketing tools, with mobile apps as well as direct integrations to Instagram, Facebook and Google are bringing local businesses much closer to where customers increasingly are; online”.

Fresha Co-Founder Nick Miller agrees adding: “Huda has a wealth of industry experience and also a huge passion for beauty. Her’s is an inspirational story of entrepreneurship which makes her the perfect fit for Fresha. We’re thrilled to be working with Huda and her team on new ways to leverage technology as well as to unlock real value for beauty professionals and customers around the globe.”

The Future Is Fresha

New York-based growth equity firm General Atlantic backs tech giants such as Facebook, Snapchat and Airbnb. It has rasied $182 million to date and values Fresha at over $640 million. Huda Kattan participated through HB Investments, the private investment office of the founders of Huda Beauty. Huda’s sister, Mona Kattan, is President: “Fresha is a win-win solution for both customers and service-based businesses. It’s supercharging businesses by allowing them to manage, track and grow in the fastest way possible, all subscription-free. For customers, it’s a simple and easy platform to discover and book services. The potential is limitless.”

Karan Wats, CEO of HB Investments adds: “Fresha is doing an incredible job and it’s building a phenomenal business. General Atlantic’s investment will accelerate the company’s growth and also cement its industry-leading position.”


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