13 June 2024

Farouk Systems at IBS NY: wowing the crowds

Farouk Systems at IBS NY was a great success, thanks to inspiring on-stage education and breakthrough technology.

Farouk Systems, Inc. dazzled crowds at the 2022 International Beauty Show in New York City. The key to enchanting the beauty professionals present were awe-inspiring on-stage education and breakthrough technology. Indeed, the LG CHI Color Master Factory, the world’s first-ever digital color customization system, was the show-stopper!

Over 70,000 beauty professionals from around the globe converged at the Jacob Javits Convention Center. What was the main attraction? The LG CHI Color Master Factory, capable of creating any custom hair color with just a few clicks. This patent-pending technology does much more than create amazing color. It also gathers data in real time to identify trends and forecast inventory all in one easy-to-understand system.

IBS attendees also found a vast selection of Farouk Systems products under the CHI Haircare, BioSilk, Beyond Glow Skincare and CHI Footwear brands.

After a two-year hiatus, CHI is thrilled to be back at IBS New York to help support all of our hairdressers and make our industry stronger than ever,” said Lisa Marie Garcia, President of Innovation at Farouk Systems, Inc.

Technology and trends, too!

Farouk Systems at IBS NY was about much more than products and technology. The electrifying energy on the Farouk Systems stage was tangible.

Farouk Systems artists Anna Cantu, Mego Ayvazian, Wesley Palmer, Laurrin Rockingham, Luis Onate, McKenzie Lehmann and Bradley Tuggle showcased cutting-edge color techniques. Of course, demonstrations featured the LG CHI Color Master Factory and the latest hairstyling trends using CHI Lava tools.

Innovation, education, and excitement drew thousands of attendees to the Farouk Systems booth to shop for products for their salons. Beauty aficionados learned first-hand about the variety of tools and styling products through invaluable in-booth demonstrations. And Farouk Systems at IBS NY reminded visitors about having earned the Cruelty Free International Leaping Bunny Certification in 2021. Just a further demonstration of how Farouk Systems strive to provide salon professionals with quality and performance.


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