25 April 2024

Earth Month – Clean Water Changes Everything

Aveda continues its Mission to Provide Clean Water with the Annual Aveda Earth Month Campaign. This year it incorporates the sale of its coveted Limited Edition Shampure Nurturing Shampoo Bar. It’s all part of its efforts to bring clean water to people in need through non-profit partner charity: water.

Earth Month

This Earth Month, Aveda, the vegan, high-performing hair care brand continues its mission to care for the world. It is supporting its nonprofit charity partner, charity: water as it seeks to provide clean water to people in need. Aveda first launched its annual Earth Month campaign in 1999. Since then, the brand has raised more than $67 million for environmental causes around the world. It has provided clean water to more than 1.4 million people and protected approximately 2,000 watersheds. Together with charity: water, Aveda focuses on providing clean water, sanitation and hygiene (WASH) to people in need. This is across its sourcing countries of India, Nepal and Madagascar during Earth Month 2022 and beyond.


Throughout Earth Month 2022, Aveda is offering consumers the opportunity to support its mission to provide clean water to people in need and reach its goal of raising $1M

Aveda will donate $5 from the sale of each limited-edition Shampure Nurturing Shampoo Bar to charity: water for the month of April (up to $400K).

Aveda will donate 100% of sales on Earth Day 2022 (April 22nd) to charity: water (up to $600K).


The Aveda limited-edition Shampure Nurturing Shampoo Bar is silicone-free, sulfate cleanser free, cruelty-free and also vegan, offering gentle care for hair and the planet. Featuring Abyssinian oil, it gently cleanses & provides weightless, long-lasting nourishment while infusing hair with Aveda’s signature calming aroma. In keeping with Aveda’s commitment to sustainable packaging, the Shampure Nurturing Shampoo Bar also features zero plastic packaging. The carton is 100% post-consumer recycled FSC certified fibre, and by purchasing this shampoo bar you could also help save 2 tons of plastic which is equivalent to 180K water bottles.


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