27 March 2023

Grey Coverage: Marketing Your In-Salon Services

When it comes to grey hair, clients fall into two camps – those who want to embrace their greys and those who are most definitely striving for Grey Coverage!

According to recent research*, 76% of women have some white or grey hair in the UK and Ireland*, and the number one reason for using hair colour is to cover the greys? 

Matrix Artist Ambassador Niall McNulty says client’s main concerns are that their greys will peek through. “More than half of my clients are looking for grey coverage; they’re main concern is that it will last,” he says. “They focus on the two key areas of hairline and parting. After embracing their greys during lockdown, many are ready to cover them and try something new. 

Grey Coverage

So what does Niall recommend? “When it comes to covering grey hair, first you need to discover whether your client wants full coverage, or blended coverage, which can be created using high and lowlights for a softer look. For clients wanting it all gone opaque coverage is the best technique; you need to make sure you are as close to their natural colour as possible to get the most solid coverage. Grey hair is a combination of dark strands and white strands to make the hair appear grey. You need to determine their dark strands base and work within two levels of that depth you will achieve your best coverage.” 

When it comes to marketing your grey coverage services, Niall recommends looking at the wording that you use. “When you’re talking to clients about their hair you need to understand what they have in mind,” he adds. “Do they want their colour to be solid or blended, opaque or translucent? This helps clients visualise and understand there are more than onetype of grey coverage, and starts the conversation as many clients have no idea the possibilities with grey coverage.” 

Niall’s top tips for covering greys 

1 Triple check you know what level your clients natural dark is. If you assume the dark strands in the hair are lighter and choose a shade more than two levels lighter than your clients natural. You run the risk of creating a more highlighted or blended result as the dark natural hair will only lift two levels when using 20volume cream peroxide.

2 For a more multi-dimensional coverage, add more highlights in the areas where the percentage of natural white is greater and less highlight and more lowlight where the percentage of white is less. This will give you a more natural grow out. And blend more then cover.

3 Talk to your clients about different techniques available, they might not want something so block colour when they know what other options are available. 

Grombre (Before and After)

Products used: 

A Formula: Lightmaster with Bonder with 30 Vol Matrix 

B Formula: 10 prts SoColor Sync 7N & 5 prts SoColor Sync 7A & 5 prts SoColour Sync 7MM with 15 prts 20 Vol Matrix Developer 

C Formula: 20 prts SoColor Sync 8A, 20 prts 8V & 20 prts 10P with 60 prts 10 Vol Matrix Developer; Unbreak My Blonde shampoo, conditioner + leave in treatment 

* Source: 2CV Colourants U&A 2019 / 2CV Goldies Research 2017, data representative of the UK & I 

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