Every salon should have their own classic signature looks. Looks that have both a commercial appeal and broadcast the talents of the artists behind the chair. Here David and Marilyn Vendittelli talk to us about theirs.
Every salon owner dreams of leaving their mark. Of course the salon design can attract the desired clientele. More importantly, the salon professionals behind the chair also have their own style. A style they excel in and expertly applied color to create classic signature looks that a loyal clientele can count on.
And once you’ve decided on your personal classic signature look, it’s time to work on your brand. This means a first class photo shoot that expresses and exalts your concept. David and Marilyn Vendittelli, the award-winning owners of the INdustry Hair and Esthetics Salon in Ontario, Canada, shared with us the images that abound in their salon and on their website. Images that evoke the utmost in talent and professionalism and reassure their guests that they are in the right place.
“Our classic signature looks are seen on our walls @industryhair,” observes David. “These classic looks stem from the iconic ‘bob’ ,’one length’ and the modern ‘pixie’. They are progressions from our beauty school days: clearly timeless looks that will be forever in fashion and forever evolve.“
Indeed, your demographic must be taken into consideration, but you can never go wrong with essentially classic cuts and styles that offer extreme versatility.
“Creating these classic signature looks was important to us. We were stylists and now we are educators as well. So we are eager to share the love for our craft to others looking for inspiration. We love to show beautiful shapes accented with beautiful colors and allow the image to create our story. This is our Story…..’Spotlight’,” explain the Vendittellis.
Classic signature looks – Photo Credits
Hair Colour: David Vendittelli
Hair cut/style: Marilyn Vendittelli
Photo: Kale Friessen
Make-up: Meghan Bell
Salon: INdustry Hair and Esthetics, Ontario, Canada
Color line: Goldwell Elumen
Styling Product of choice: KMS Moist Repair Revival Cream, Shine Spray