28 June 2022

 The Golden Age Hits London Fashion Week 

British professional hair-styling tool brand ghd, has partnered with premium ‘vintage-inspired’ fashion brand, RIXO, to debut its AW22 September Collection: ‘The Golden Age’ at London Fashion Week on Friday 18th February.

The Golden Age

Inspired by the 1930’s, the collection embodies The Golden Age of Glamour for women’s fashion. It also celebrates the opulence and splendour depicted on the Hollywood movie screens at the time. In partnership with ghd, UK Trade Ambassador, James Earnshaw and his team brought the traditional Hollywood glamour to life. This was realised through a 1930’s inspired defined wave using the new ghd curve thin wand.

“I absolutely love the new ghd curve thin wand. It is useful for so many hair types to create so many different styles,” says ghd UK Trade Ambassador, James Earnshaw. “For those with naturally textured hair, the wand can contour or define curls; or for the Rixo AW22 hair look, it has been used to create detailed glossy waves. The best part – it’s so quick and easy to use as the long barrel creates a curl in just 3 seconds! It’s my backstage secret weapon.”

The Golden Age – Get the Look

The Golden Age

PREP: Begin by prepping the hair with ghd curly ever after, curl hold spray.

DRY: Using the ghd helios professional hairdryer, create a side parting to the far right and dry.

STYLE: Using the new ghd curve thin wand take small sections of the hair at the front and curl in the same direction working away from the face. To maintain length and definition, take V-shaped diagonal large sections from the back and curl. Using the ghd oval dressing brush and the ghd tail comb, take your time to sculpt the wave. Using long silver pins and a finger wave motion over the top of the wave, begin to sculpt the hair.

FINISH: Leaving the pins in the hair, spritz final look with the ghd perfect ending hairspray and leave to set. Finish by using the ghd helios professional hairdryer with the ghd diffuser attachment to set the wave in place Leave for one hour and then remove pins to reveal the final look.

#ghdLondonFashionWeek

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