Green Salon Collective has received prestigious B Corp certification. It joins a growing group of companies who are reinventing business by pursuing purpose as well as profit.
The B Corp certification addresses the entirety of a business’ operations and covers five key impact areas. These are Governance, Workers, Community, Environment and also Customers.
The certification process is rigorous, with applicants required to reach a benchmark score of over 80. They also have to provide evidence of socially and environmentally responsible practices. These include energy supplies, waste and water use, worker compensation, diversity and corporate transparency. To complete the certification, the company will legally embed their commitment to purpose beyond profit in their company articles.
Green Salon Collective strives to ‘recycle the unrecyclable’. It does this by finding ways of reusing salon waste through recycling, composting as well as conversion into energy. From used foil and colour tubes, to salon towels, chemicals and hair cuttings, the GSC is the original authority on salon sustainability throughout the UK and Ireland, with all profits raised donated to charity.
The company joins only 4200 businesses globally who have certified as B Corps. These including 500 UK-based brands, such as The Guardian, The Body Shop, Innocent and Abel & Cole.
‘Being able to welcome Green Salon Collective to the B Corp community is hugely exciting’ says Chris Turner, Executive Director of B Lab UK, the not-for-profit behind the B Corp movement. ‘Their commitment to doing business differently will be an inspiration to others. It really helps spread the idea that we can redefine success in business; to be as much about people and planet as it is about profit.
Doing Business Differently
‘We have B Corps of all shapes and sizes as part of our community; from startups to multinationals and also across many different industries. Business is a powerful force and B Corps demonstrate that you can do good in any sector. Welcoming Green Salon Collective is an exciting moment because they have an opportunity to lead the way within the hairdressing industry. We and the rest of the B Corp community are really pleased to support Green Salon Collective in paving the way for a new way of doing things.’
About B Lab UK
B Lab UK is transforming the economy to benefit all people, communities as well as the planet. A leader in economic systems change, our global network creates standards, policies and also tools for business, and we certify companies—known as B Corps—who are leading the way. To date, our global community includes 4,200 B Corps in 77 countries and 153 industries, and over 150,000 companies manage their impact with the B Impact Assessment and the SDG Action Manage