22 May 2024

GenNOW Team: The Search Is Now On!

The Wella Professionals GenNOW Team is one of the greatest up and coming talent teams in our industry. The search is now on for the new 2022/23 team.

The GenNOW Team search is on for 5 creative stylists who can demonstrate skills in a multitude of hair textures. Knowing the Wella product portfolio is crucial and being a key team player is a must. The opportunity is open to all stylists 18 years of age and over, with 3-8 years’ experience, based in the UK or Ireland. It’s not essential to be salon based; freelance hairdressers are welcome to apply, but a strong digital profile is a major advantage, with a passion for cutting, colouring and styling combined.

The lucky 5 stylists will embark on an incredible 12-month creative journey. There will be with four inspiring mentors who have been selected for their specific expertise. The mentoring team comprises Michael Gray who will be the digital mentor, Jordanna Cobella – the creative colour mentor, Syd Hayes who will focus on session styling, and education mentor, Nikki Clifford who will prepare them for educating the next generation of hairdressers. This incredible group will mentor the team to develop their skills, build their profile and share their invaluable experiences.

Being part of GenNOW will open doors to a wide range of educational opportunities and on-stage platform work at some of the industry’s biggest events. With the opportunity to have bespoke sessions with the mentoring team, GenNOW is the perfect launch pad for any aspiring hairdresser. 

Take your career to the next level

GenNOW Team

Mentor Jordanna Cobella believes this is a once in a lifetime opportunity. “GenNOW is the most incredible platform for any hairdresser who has 3-8 years’ experience. They also need to be hungry to take their career to the next level. We’re going to have a great time getting creative and hopefully taking their skills to a whole new dimension. It gives me great pleasure to be one of the mentors. I am so excited about meeting the new team and beginning work with them,” she said.

Hopeful candidates can demonstrate their interest from 1st March 2022 via Instagram. They simply need to show examples of their work on Instagram (pictures or video in a carousel swipe post; no stories please), adding some information about themself, their passions, and explain why they want to be on the GenNOW Team. They’ll need to use the hashtag #WellaGenNOW, tag @wellahairUKI . Successful entries will then go through to the audition stage at the Wella studios; there, they will be judged by the mentors.

GenNOW Team

The entry deadline is 31st March 2022.

For further information regarding the selection process please visit www.wella.com/gennow or email Wellaevents@wella.com


Please enter your comment!
Please enter your name here

Subscribe to our Newsletter

Subscribe to Estetica's official newsletter and receive all the latest news and information from the world of hairdressing - no charge, spam free!