26 June 2022

Introducing the Hair Alchemy Collection by Oribe

Alchemy al·che·my ( ˈal-kə-mē ), noun: a power or process that changes or transforms something in an impressive or seemingly magical way… Meet Hair Alchemy by Oribe!

Oribe reveals the antidote for fragile strands with the launch of its Hair Alchemy Collection. Designed for those with inherently weak hair, the collection includes the Hair Alchemy Resilience Shampoo and Conditioner, along with the Hair Alchemy Fortifying Treatment Serum – a new regimen formulated to prevent hair breakage and strengthen strands from the inside out. Used together, the Hair Alchemy Resilience Shampoo, Conditioner and Fortifying Treatment Serum produce nearly instant fortification: After five uses, the collection was clinically proven to make hair 2.9x more elastic and 133% stronger.*

Styling, processing, even brushing and friction from pillows can stretch and stress hair, weakening it over time. This loss of strength and elasticity can eventually lead to breakage. Therefore, preventative care —and a little magic— is necessary to keep hair strong and resilient. 

“Prevention from breakage is important because unlike your skin, which can regenerate itself, hair breakage is irreversible,” says Michele Burgess, Executive Director of Product Development for Oribe Hair Care. 

The Hair Alchemy Collection borrows from nature’s apothecary, blending ancient superfoods and phyto-technology to renew strands. The nourishing formulas contain our curative blend of chia seed (named for the Mayan word for strength), plant-based protein and bio-fermented bamboo leaf, along with a moisture-charged hyaluronic acid complex.

Together, these ingredients transform weak, brittle hair into strong, resilient, healthier-looking locks by improving tensile strength (the amount of stress and stretch that can be applied to hair before it breaks) and increasing elasticity while reducing hair fall caused by breakage, allowing hair to grow longer. 

*Based on a clinical test of Hair Alchemy Resilience Shampoo, Conditioner and Fortifying Treatment Serum when used as a system vs. non-conditioning shampoo.

Hair Alchemy Resilience Shampoo

Strengthen fragile, weak hair with this protective and ultra-nourishing cleanser. Our curative blend of chia seed, bio-fermented bamboo leaf and plant-based protein penetrates the hair cortex to build strength from within while forming a scaffold around each hair fiber to reinforce strands. A floral blend of daisy and honeysuckle extracts helps to lengthen locks by strengthening hair from the root and fortifying brittle ends.

Apply to wet hair as the first step in your cleansing routine. Lather, indulge, rinse. For best results, follow with Hair Alchemy Resilience Conditioner to reveal hair’s supernatural strength. 

• Gently cleanses hair without drying or stripping.

• Reinforces and strengthens fragile hair from the inside out.

• Prevents breakage and hair fall caused by brushing and styling, encouraging length over time.

• Improves the tensile strength and elasticity of each hair strand.

Size: 8.5 fl. oz./250 mL | MSRP: $49 USD

Hair Alchemy Resilience Conditioner

Give hair a dose of strength, softness and vitality with this indulgently conditioning hair therapy. Our curative blend of chia seed, bio-fermented bamboo leaf and plant-based protein create a protective shield around strands to improve hair’s structural integrity and prevent breakage. A multi-action hyaluronic acid complex rehydrates from within to deliver a surge of moisture and improve elasticity. The result: smooth, strong, ultra-resilient hair.

After shampooing with Hair Alchemy Resilience Shampoo, massage, indulge (for at least one minute), rinse. Follow with our Hair Alchemy Fortifying Treatment Serum to further nourish strands post-shower.

• Deeply hydrates and nourishes fragile strands.

• Reinforces and strengthens hair from the inside out.

• Instantly improves combability to reduce hair fall caused by brushing and styling.

• Softens and smoothes hair, reducing flyways and frizz.

Size: 6.8 fl. oz./200 mL | MSRP: $52 USD

KEY INGREDIENTS:

Curative Blend (Chia Seed, Bio-Fermented Bamboo Leaf and Plant-Based Protein) penetrates the hair cortex to build strength from within while forming a protective scaffold around strands to reinforce cuticle strength and structure and prevent breakage caused by brushing, styling and external aggressors. 

Multi-Action Hyaluronic Acid Complex rehydrates from within to deliver a surge of moisture and increase elasticity. 

Daisy and Honeysuckle Extracts help to strengthen hair from the root while fortifying brittle ends, improving overall hair health and encouraging length.

Green Tea and Plant Polysaccharides protect from environmental stressors by preventing the adhesion of pollution particles on hair.

Oribe Signature Complex (Watermelon, Lychee and Edelweiss Flower) defends hair from oxidative stress, photoaging and the deterioration of natural keratin, all while protecting from the drying, damaging and color-depleting effects of the elements.

Hair Alchemy Fortifying Treatment Serum

This treatment elixir combines Oribe’s curative blend of chia seed, bio-fermented bamboo leaf and plant-based protein plus phytoceramides and cotton seed extract to shield and fortify fragile strands. The sheer, fast-absorbing serum creates a protective veil around each hair fiber to improve tensile strength and elasticity while preventing breakage by strengthening from within to encourage length. Discover hair’s ultimate strength.

Work a dime-sized amount of product into damp or dry hair to strengthen. More product can be added for thicker textures or longer lengths. Style as usual. Can also be used as an overnight treatment. 

We recommend first washing with Hair Alchemy Resilience Shampoo and Conditioner, followed by applying the Hair Alchemy Fortifying Treatment Serum for the ultimate hair-strengthening regimen.

• Reinforces and strengthens fragile hair from the inside out.

• Hydrates strands, locks in moisture and enhances softness.

• Prevents breakage and hair fall caused by brushing and styling, encouraging length over time.

• Improves the tensile strength and elasticity of each hair strand.

Size: 5.9 fl. oz./175 mL | MSRP: $64 USD

KEY INGREDIENTS:

Curative Blend (Chia Seed, Bio-Fermented Bamboo Leaf and Plant-Based Protein) penetrates the hair cortex to build strength from within while forming a protective scaffold around strands to reinforce cuticle strength and structure, as well as prevent breakage caused by brushing, styling and external aggressors. 

Multi-Action Hyaluronic Acid Complex rehydrates from within to deliver a surge of moisture and increase elasticity. 

Cotton Seed Extract strengthens and promotes elasticity to prevent breakage while adding softness to each strand.

Phytoceramides act as a barrier on strands to prevent moisture loss while enhancing shine. 

Green Tea and Plant Polysaccharides protect from environmental stressors by preventing the adhesion of pollution particles on hair.

Oribe Signature Complex (Watermelon, Lychee and Edelweiss Flower) defends hair from oxidative stress, photoaging and the deterioration of natural keratin all while protecting from the drying, damaging and color-depleting effects of the elements.

The Hair Alchemy Collection will be available on Oribe.com and at Oribe salons and retailers beginning February 2022.

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