Mental health and suicide prevention charity The Lions Barber Collective has become Denman International’s charity of choice for 2022. Global hair tools brand, Denman has also pledged a raft of support measures to the charity founded by barber Tom Chapman in 2015.
International Sales Director Martyn Wady says “Mental health concerns and suicide sadly touch the lives of so many. This includes Denman’s own staff and our wider network of partners. We were actively seeking an opportunity to offer sponsorship and support to the cause; Tom’s incredible charity enables us to make a positive impact. We are grateful for all the work done by The Lions Barber Collective and excited about the year ahead.”
Denman will sponsor education, pop-up events and key activities across the year. It will also supply branded tools. Furthermore, it will donate a percentage of sales from from the new professional barber range, Jack Dean by Denman. Tom Chapman says: “Like all charities our needs are always funding and awareness. This partnership with Denman offers much needed support on both counts; we can’t wait to see what we can achieve together.”
The Lions Barber Collective offers education and support to help barbers create shop environments that are a safe space for their clients and raise awareness for mental well being and suicide prevention. BarberTalk training gives hair professionals the tools to help their customer community and connect them to the resources available that will truly make a difference to their wellbeing.