24 May 2024

Eufora’s new Luxe Wrap making an impact

Eufora’s new Luxe Wrap and the Oh The Places You Will Go winter campaign reinforces their refill, reuse and recycle philosophy

Eufora International proudly announced their 2022 winter campaign, entitled Oh The Places You Will Go. No matter the destination, Eufora wants to make sure beauty essentials are organized and accessible. However, in keeping with Eufora philosphy, it must also be in a fashionable, functional, eco-chic way. To reinforce the message, Eufora is launching a sustainable and chic Luxe Toiletry Wrap designed by Eufora CEO Beth Bewley herself. Beth says, “The bag is just perfect for those on the go. You can use it beautifully from home, to gym, to office, to a weekend getaway.

What makes it special?

Well, just for starters, the new Luxe Wrap is absolutely lovely to look at. Zippered pockets are also transparent to facilitate accessibility. Then, when unwrapped, there is a hook to hang it nearby, so it doesn’t take up counter space. But the clincher is that it also comes complete with 100% post-consumer waste bottles. This bottles are ready for filling with your personal hair care favorites. This solution makes it so much more eco and budget-friendly than buying those small or travel size products! In addition, there is a bespoke offer for salons and clients alike. During the winter campaign only, the Luxe Wrap is available for free as a gift from Eufora. Just purchase of any full size Eufora shampoo, conditioner and Beautifying Serum and you will receive a complimentary Luxe Wrap.

As part of the Eufora product portfolio ,the Luxe Wrap reinforces the long-standing refill, reuse, recycle philosophy of the brand. As a result, it will also help reduce the number of plastic bottles destined for the landfill. Interested in learning more about the winter campaign? Visit visit the comprehensive Eufora blog post Oh The Places You Will Go.


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