23 May 2022

Set Your Goals and Stick to Them During 2022

Business consultant Phil Jackson from Build Your Salon, offers these tips how to your goals set your goals – and stick to them – in 2022.

This time of year is always full of promise. But for many, the momentum of New Year’s resolutions and the decision to set your goals for the year quickly goes by the wayside. Worse still, it doesn’t even get off the ground because the tasks feel overwhelming.

“The key to keeping momentum and motivation high is to connect your business goals with your personal goals, ” says Phil Jackson from Build Your Salon. “Growing turnover might feel very exciting. However, growing turnover so that you can generate an extra £10k in profit in order to book the family holiday of your dreams is a LOT more exciting. Our business should be there to serve you, not the other way around. Revisit your life goals around where you want to live and the lifestyle you want to lead. Even discuss with your partner the plans for when and how you want to retire . Make sure you’re on the same page and clearly define what a successful life looks like for you.

“With your life goals defined, decide which of those goals you need to work on in the next five years. Speak to your accountant about the level of profit you need to generate. Ask how that might translate into turnover and business goals. If your accountant isn’t helpful with this kind of goal-setting, find a new accountant!

“Some of those five-year goals will need work this year; some won’t be relevant until later down the line. Make a list of all those things that need working on this year; then map your progress across the next four quarters. Some goals will be set as ‘straight line’ progress. For example, if you had a goal to read 52 books this year, you can map out the reading of one book per week in a straight line. Some goals are ‘back-end’ goals which means progress initially is slow; it does, however, soon build momentum. For example, turnover goals might be limited until you have new team members on board and earning.

“So, goals are ‘front-end’ goals which have a lot of progress early on, but then the rate of progress slows; anyone who has drastically changed their diet will know that the first few weeks see the biggest weight-loss before the rate slows.

“Since we are an industry that habitually sets appointments, take the first quarter of your map and schedule time with yourself to work on these projects. Guard this time – these are the things you have defined that will move your business forward in a meaningful way in order for you to achieve your life goals. Project time has to be non-negotiable!

“Be brave this year with your goals and find yourself a group that can hold you accountable to your progress. Some peer support makes all the difference when your motivation starts to wane.”

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