27 May 2022

Clean Beauty: Good for Hair. Good for the Planet.

Developed with a passion for the planet, Paul Mitchell® Clean Beauty delivers salon-quality performance while being mindful of the world around us. Products inspired by doing good!

Since 1980, Paul Mitchell® has focused on amplifying the good: a caring corporate culture that gives back, professional-quality products that do what they say, and great hair days from start to finish. These 100% vegan Clean Beauty products feature clean formulas, organic botanicals as well as carbon-negative packaging.

New Style Comes Clean

Treat hair to sustainable style. Introducing three new styling products to the Clean Beauty family, these gentle products are infused with Flax Seed as well as Ferulic Acid to nourish and protect strands for a guaranteed good hair day. Enjoy a subtle apple scent with notes of lavender, lemon and honey, as these styling essentials help nourish, strengthen and also protect hair against external stressors.

Flax Seed is an ancient grain that’s rich in omega fatty acids to help nourish as well as strengthen hair, while Ferulic Acid is a plant-based botanical that provides antioxidants to help protect hair against external stressors.

Clean Beauty Volumizing Liquid: 84% NATURAL ORIGIN, PRIME + VOLUMIZE

Give fine hair a boost of volume, style memory and shine Infused with Flax Seed oil and Ferulic Acid to nourish
and also protect strands. Makes a great blow-out primer for longer-lasting style. Handcrafted with sustainably sourced ingredients of 84% natural origin that also deliver professional results in recyclable, bio-based packaging made from sugarcane.

Clean Beauty Heat Styling Spray: 93% NATURAL ORIGIN, SHINE + THERMAL PROTECTION

Perfect blow-dry prep for polished styles with movement and flexible control. Helps protect hair during heat styling while adding light hold and natural shine. Infused with Flax Seed oil and Ferulic Acid to nourish and shield fragile hair. Handcrafted with sustainably sourced ingredients of 93% natural origin that also deliver professional results in recyclable, bio-based packaging made from sugarcane.

Clean Beauty Styling Cream: 88% NATURAL ORIGIN, SMOOTH + STYLE

Soften, smooth and seal hair, with this versatile do-it-all styling cream. Infused with Flax Seed oil and Ferulic Acid to strengthen and protect hair. Lightweight formula delivers memory and control with a clean, touchable feel. Handcrafted with sustainably sourced ingredients of 88% natural origin that also deliver professional results in recyclable, bio-based packaging made from sugarcane.

Cultivating Clean Beauty, Plus a Bio-Based Packaging Lifecycle

All formulas are made with organic botanicals* grown on a biodynamic farm in Italy. This holistic approach to agriculture respects farmland as an integrated, living organism as well as helping protect our planet. (*Formulated with conventional and/or organic botanicals.)

Innovative packaging is 90% derived from responsibly farmed Brazilian sugarcane and is 100% recyclable.*

Growing sugarcane for use in bio-plastic also helps offset carbon dioxide, a leading cause of global warming. Unlike traditional petroleum-based plastic, bio-plastic eliminates more carbon than it emits, making it a carbon-negative packaging solution. (*Excluding caps/closures. Check your local requirements.)

DISCOVER PAUL MITCHELL UK ON INSTAGRAM HERE! #PMCleanBeauty

@paulmitchelluk | #PMCleanBeauty | salon-success.co.uk/cleanbeauty/

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