It encompasses the qualities of blues, yet at the same time possessing a violet-red undertone. PANTONE 17-3938 Very Peri “displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression”. Suzie McGill, Owner Of Rainbow Room’s International’s Uddingston Salon and Schwarzkopf Uk Ambassador, gives her verdict on the choice.
Think lavender purple meets periwinkle blue, this beautiful hue called Very Peri encompasses undertones of blues and violet-reds. It is perfect shade as we come into the New Year; the time when we quickly start to transition from winter into spring,” says Suzie McGill of Rainbow Room International.
“Very Peri said to ‘encourage personal inventiveness and creativity’. With with that in mind, this stunning hue is the perfect choice for clients to incorporate into their hair look; especially if they’re looking to be more creative with their hair colour in the New Year. For blondes in particular, this is a shade that they can wear all over their hair. Alternatively they can wear it in flashes to give their hair a fun update. The beauty of this colour is that it’s light in tone and therefore blends out beautifully.
“It also looks slightly metallic, giving the hair a gorgeous shine. I always think pastel shades look particularly great on those with lighter skin tones; working in harmony with their skin tone for a super flattering look. However, as this shade does have violet-red blue undertones it does work well on most complexions. It’s a softer colour and not too ‘out there’. I think this will be a shade that we will see a lot of clients embracing in 2022. For those with darker hair, they may want to experiment with this shade through flashes in their hair. Alternatively they could consider one of the latest hair trends, face framing highlights.
“Towards the end of 2021 we noticed a lot of clients changing their face framing highlights from blonde to pastel and bold hair hues and this is a great shade for clients to experiment this trend with to add a pop of colour to their hair look, help frame their face and draw in attention to their eyes.”
How to Keep Very Peri Looking Vibrant
“When it comes to maintenance with this shade, a professional colour shampoo and conditioner and at home treatment or mask should be suggested to the client to keep the colour vibrant and avoid it from fading. At Rainbow Room International we have the Schwarzkopf Professional Chroma Id Intense Bonding Color Masks in the salon in a variety of colours. The purple shade would be perfect for this look to keep the colour looking its very best and long-lasting.
“With these cool pastel tones I also always recommend clients to use a serum or hair oil on damp hair before heated styling and also on dry hair to give the colour extra luminosity. Heated styling sprays are also a must to use before styling to avoid the colour fading quickly and protect it as much as possible during the heated styling process.”